Founding Growth Marketer — B2C Mobile Apps

ABOUT US

Wideapp Software is an independent company building and growing consumer subscription apps, primarily in Health & Fitness.

We're looking for our first Growth Marketer to help build a scalable growth engine across our portfolio of iOS and Android apps.

You'll work directly with the founder and collaborate with designers and developers to identify opportunities, run experiments, and drive measurable growth.

ABOUT THE ROLE

We're looking for a hands-on, T-shaped Growth Marketer with strong experience in B2C mobile apps.

You'll work across three core areas: Performance Marketing, App Store Growth, and Lifecycle & Monetization.

We don't expect you to be an expert in everything. We're looking for someone with deep expertise in at least one of these areas and enough breadth to identify and execute opportunities across the others.

Our initial priority is scaling paid acquisition, but you'll have ownership across the broader growth funnel - from acquisition and activation to monetization and retention.

WHAT YOU'LL DO

Performance Marketing & Acquisition

• Launch and optimize campaigns across Meta Ads, Apple Search Ads (ASA), and other relevant channels.

• Test creatives, audiences, messaging, and offers to improve acquisition performance.

• Build and optimize web-to-app funnels, including landing pages, quizzes, and checkout flows.

• Evaluate acquisition performance using CAC, ROAS, LTV, and payback.

App Store Growth (ASO)

• Develop ASO strategies across the App Store and Google Play.

• Identify keyword, positioning, and organic acquisition opportunities.

• Run store conversion experiments, including screenshots, icons, and Custom Product Pages.

Lifecycle & Monetization

• Identify opportunities to improve onboarding, activation, paywall conversion, and subscription monetization.

• Develop and test lifecycle campaigns across push notifications, email, reactivation, and win-back.

• Analyze engagement, retention, churn, and subscription renewals to improve LTV.

Analytics & Experimentation

• Establish reliable attribution and revenue tracking across acquisition channels.

• Analyze funnels, subscription cohorts, and unit economics to guide growth decisions.

• Own experiments end-to-end: hypothesis, execution, analysis, and decisions to scale, iterate, or stop.

• Prioritize growth opportunities based on expected impact and available evidence.

WHAT WE'RE LOOKING FOR

• 3 - 5+ years of growth marketing experience, including hands-on experience growing B2C mobile apps.

• Strong expertise in at least one growth discipline, with practical knowledge across acquisition, ASO, lifecycle, and monetization.

• Experience with consumer subscription models and a solid understanding of CAC, LTV, ROAS, retention, and payback.

• Proven track record of driving measurable growth through experimentation.

• Strong analytical skills and understanding of mobile attribution and conversion funnels.

• Experience in startups or small teams, with the ability to work independently and take ownership of results.

• A hands-on, builder mindset - comfortable developing strategies and executing them yourself.

NICE TO HAVE

• Experience in Health & Fitness, Wellness, or other subscription-based consumer apps.

• Experience with web-to-app funnels.

• Familiarity with RevenueCat, AppsFlyer, Adjust, PostHog, or similar tools.

• Experience growing mobile apps across multiple international markets.

• Experience using AI tools for creative production, analytics, or experimentation.

WHY JOIN US?

• Be our first dedicated growth hire and help build the growth function from scratch.

• Work directly with the founder and influence both marketing and product decisions.

• Have access to product, acquisition, and subscription data.

• Take ownership of experiments and growth initiatives without unnecessary bureaucracy.