Founding Performance Marketer

Who you are

• 5–7 years of hands-on PPC experience, ideally in-house at a product company rather than agency-side
• You've personally run accounts with £500k+ in spend and high click and conversion volume, and you can talk in detail about what you changed and what happened as a result
• You're fluent in bidding strategy, account structure and automated campaign types, and you know when not to trust them
• You think in full user journeys (impression, evaluation, intent, conversion, remarketing), not just traffic
• You've launched products or channels, cut budgets, or driven metrics under pressure. Startup or scale-up experience matters more to us than a long tenure at an established brand
• You're a constant learner. Search is changing fast with AI, and you have opinions on where it's going because you've tested things yourself
• You're comfortable working directly with engineers, marketers and founders, and you can make your case with data
• Experience in health or another regulated category (such as finance) is a strong advantage

What the job involves

• Paid search drives most of our patient traffic today. We run a seven-figure-a-year paid search account, and small gains compound fast: a 10% lift in conversion is worth hundreds of thousands of pounds a year to us
• We're hiring a founding performance marketer to take paid search into an excellent patient acquisition engine, and then build out our next paid channels. This is a founding role, not a "BAU" or "maintenance" role
• Our entire Google Ads account, end to end: Search, Performance Max, Demand Gen and AI Max campaigns across multiple geographies
• Bidding strategy and budget allocation, with a sharp eye on cost per click, cost per conversion and search impression share
• A real experimentation programme covering bidding, audiences, ads, assets and landing pages, not just nudging CPA targets
• Keyword and search term strategy: expansion, negatives, match types, and finding high-intent queries others miss
• Ad and asset testing, working with our growth marketer on copy and creative
• The full journey from impression to booked appointment. You'll work directly with our engineers and product team on landing pages, search results and the booking flow so that paid traffic actually converts
• Privacy-safe measurement: conversion tracking and attribution that meets health-data standards and ad platform healthcare policies
• New paid channels: Microsoft Ads, remarketing, and emerging AI search and assistant platforms
• What success looks like:
• Paid search is fully in-house, and every pound has a clear owner and a clear rationale
• Cost per conversion and wasted spend are measurably down, and impression share is up in our priority areas
• A regular testing cadence is producing learnings that feed back into product and marketing
• You've built the case for our next paid channel, and launched its first campaigns
• Engineering and product treat you as the voice of paid traffic when they shape the booking journey
• Channels and tools:
• Core: Google Ads (Search, PMax, Demand Gen, AI Max)
• Next: Microsoft Ads, remarketing, AI platforms
• Analytics: PostHog and platform reporting, with SQL a plus

Benefits

• 💉 Paid volunteer days. We offer an additional 2 paid days off per year where you can give back to your mission of choice.
• 🎢 Every 8 weeks we take a day off to socialise as a team. In the past we’ve hiked box hill, raved at All Points East and spent one rainy day at Thorpe park. This works out as 6 working days a year.
• 💪🏼 Hybrid location policy. We highly prioritise in-person communication and currently have a 4:1 arrangement (Wednesday is our WFH day).
• 📚 Learning budget and time - we care about this; this is flexible and based on need but everyone will receive a yearly allocation towards their continual growth.
• 🥗 Health and fitness budget of £60 per month
• 💫 Tooling; You’ll have your choice of operating systems and any additional tools you need to do your best work (e.g. keyboard, additional monitors, mouse etc). If you’re on our Engineering teams you’ll receive the latest MacBook Pro and our Growth & Ops teams receives a MacBook Air.
• 🩺 We know health and family come first which is why we have a generous sick leave policy with additional days that can be taken for mental health leave.
• ✈️ We prioritise time outside of work to bond, once a year we’ll holiday together! Destination chosen by popular vote. Last year we went surfing in France. This year we went to San Francisco and Mallorca!
• 🍽️ Homemade breakfast and lunch are on the house when you're in the office, ensuring you're fuelled for success!
• 🧘‍♂️ An additional 7 days of paid leave is available if you want to take time to learn how to meditate.
• 🚕 If you choose to work late in the office, you can expense dinner after 7pm and an Uber home after 9pm, or earlier if you feel unsafe travelling in the dark. This is optional and about wellbeing, not performance or expectations.
• ⛵️And of course, an adventure of a lifetime!