Founding Sales Executive / Operating Partner — Equity-Based

Crawford Business & Growth is seeking an experienced sales leader to join the company as a Founding Sales Executive / Operating Partner.

Please read this entire description before applying.

This is an early-stage, equity-based opportunity. It is not a traditional salaried executive position at this stage.

There is currently no guaranteed salary or cash compensation upfront.

There is also no financial investment required from the selected partner.

The right person will have the opportunity to earn meaningful ownership in Crawford Business & Growth, potentially up to 40%, through continued involvement, clearly defined milestones, company growth, leadership contribution, and performance.

Equity is earned over time. It is not automatically granted in full when joining.

About Crawford Business & Growth

Crawford Business & Growth helps small and growing businesses build stronger, more structured sales systems.

Our work focuses on areas such as:

• Sales process development
• Lead management
• Speed-to-lead
• Qualification
• Follow-up systems
• CRM structure and accountability
• Pipeline management
• Sales KPIs
• Appointment-setting systems
• Closing processes
• Sales team structure
• Rep coaching and development
• Revenue-process improvement

Our goal is not simply to tell companies what they should do.

We want to help businesses build sales systems their teams can actually execute, measure, manage, and improve.

The Opportunity

CBG has an existing foundation, brand, systems, technology, and business model.

We are looking for an experienced sales operator who can help take that foundation and build a highly effective sales organization around it.

This person will work directly with the founder and have significant influence over how CBG’s sales methodology, internal sales organization, training systems, client delivery processes, and revenue strategy are developed.

This is intended to become a true operating-partner relationship.

We are not looking for someone who simply wants another sales job.

We are looking for someone who wants to help build the company.

What You Would Help Build

Responsibilities may include:

• Building and refining CBG’s sales methodology
• Creating repeatable sales processes and playbooks
• Developing prospecting, discovery, qualification, follow-up, and closing systems
• Helping build CBG’s internal client-acquisition process
• Training and coaching future CBG sales representatives
• Establishing sales KPIs and accountability standards
• Creating sales training materials and frameworks
• Reviewing sales performance and identifying bottlenecks
• Improving CRM and pipeline management processes
• Helping recruit and develop sales talent
• Developing sales leaders underneath you
• Helping design tailored sales systems for CBG clients
• Participating in client sales-system strategy when appropriate
• Helping build a scalable sales department
• Working directly with the founder on company growth and revenue strategy

Candidate Qualifications

We are looking for someone with significant real-world sales leadership experience.

Strong candidates should have:

• 7+ years of professional sales experience preferred
• 3+ years of sales leadership, management, coaching, or training experience preferred
• Experience building, managing, or improving a sales team
• Strong understanding of the complete sales cycle
• Experience developing sales processes, scripts, playbooks, or training systems
• Experience managing sales KPIs and accountability
• Strong understanding of pipeline management and CRM systems
• Experience coaching both underperforming and high-performing sales representatives
• Strong knowledge of prospecting, appointment setting, discovery, qualification, objection handling, follow-up, and closing
• Ability to diagnose why a sales organization is underperforming
• Ability to turn personal sales knowledge into systems other people can execute
• Strong communication and leadership skills
• Strong teaching and coaching ability
• Ability to work directly with business owners and executives
• Ability to operate independently in an early-stage company
• Comfort building systems without relying on an existing corporate infrastructure
• Strong personal accountability
• Long-term ownership mentality

Preferred Background

We are especially interested in candidates who have previously worked as a:

• VP of Sales
• Director of Sales
• Head of Sales
• Chief Revenue Officer
• Sales Manager
• Fractional Sales Leader
• Sales Trainer
• Sales Consultant
• Entrepreneur
• Startup sales leader

Experience building a sales organization from the ground up is highly valued.

Experience selling B2B services, professional services, home-service solutions, consulting, or other high-trust/high-ticket services is also valuable.

Who This Is Not For

This opportunity is probably not a fit if:

• You are primarily looking for an immediate salary
• You need guaranteed short-term income from this role
• Your experience is limited to individual sales production
• You can personally sell but have never successfully trained others
• You prefer walking into an already-established department with everything built
• You are uncomfortable with early-stage business risk
• You are looking for a passive ownership position
• You want equity without long-term operating responsibility

Being a great salesperson alone is not enough.

We need someone who can:

Sell.

Teach.

Coach.

Build.

Measure.

Lead.

And eventually create a sales organization that does not depend on one person to succeed.

Ownership Structure

This opportunity is structured around sweat equity rather than a required cash investment.

The selected operating partner may have the opportunity to earn up to 40% ownership in Crawford Business & Growth.

Ownership would be subject to formal written agreements and earned through a combination of:

• Continued involvement
• Defined vesting requirements
• Building CBG’s sales infrastructure
• Company revenue milestones
• Development of a functioning sales team
• Development of repeatable client-acquisition systems
• Leadership performance
• Long-term company-building contribution

The full ownership percentage would not be granted immediately.

The goal is simple:

The more value you help create, the more meaningful your ownership can become.

Compensation Transparency

There is currently no guaranteed salary, hourly wage, or cash compensation associated with this opportunity at launch.

Applicants should not apply expecting immediate employment income from CBG.

No cash investment is required from the operating partner.

The intended contribution from the operating partner is experience, leadership, execution, time, sales expertise, and company-building ability.

As CBG reaches sustainable revenue and cash-flow milestones, the intention is to establish executive cash compensation in addition to earned ownership, subject to company performance and formal agreement.

Why Consider This?

This opportunity is designed for someone who has already spent years becoming good at sales and sales leadership and wants something beyond another management position.

You would have the opportunity to help influence:

• How the company sells
• How salespeople are trained
• How clients are served
• How the sales methodology is developed
• How the sales department is built
• Who gets hired
• How performance is measured
• How the company scales
• What CBG ultimately becomes

This is an opportunity to help build the organization rather than simply inherit a position inside one.

Applying

Please submit your resume and relevant sales leadership experience.

We are particularly interested in understanding:

• Sales teams you have previously managed or built
• Your experience training salespeople
• Your experience creating sales systems
• Your experience managing KPIs and performance
• Whether you have previously helped build an early-stage company or sales organization
• The type of revenue responsibility you have previously held

Only candidates who fully understand the early-stage, equity-based nature of this opportunity should apply.

If you believe you can walk into an early-stage company, help build a world-class sales organization, teach others how to sell, and create systems that continue performing without depending entirely on you, we would like to hear from you.

Pay: From $1.00 per year

Work Location: Hybrid remote in Blue Springs, MO 64064