Fractional PM – Lang Learning

About EnglishBhashi EnglishBhashi is a product-led EdTech company building AI-powered language learning experiences for learners across India. Our mission is to make spoken English learning more personalized, practical, and accessible, particularly for learners from Tier 2, Tier 3, and Tier 4 cities.

We are looking for an experienced Fractional Product Manager who can take meaningful ownership of our product and growth initiatives and work closely with the Founder and cross-functional teams to drive measurable outcomes.

About The Role This is a high-ownership, founder-style product role .

You will work approximately 3 hours per day with flexible working hours . The expectation is not about being available for a fixed number of hours, but about taking ownership of defined product outcomes and consistently moving them forward.

You will be expected to think independently, identify opportunities, prioritize ruthlessly, work with data and users, and drive initiatives from:

Problem → Insight → Hypothesis → Product → Launch → Measurement → Iteration You will work directly with the Founder and collaborate with Engineering, Design, Content, Marketing, and Community teams.

Key Responsibilities

• Product Strategy & Ownership
• Understand EnglishBhashi's product, users, business model, and growth objectives.
• Identify and prioritize the highest-impact product opportunities.
• Own and continuously improve the product roadmap.
• Define product priorities based on user impact, business value, data, and execution effort.
• Convert ambiguous business problems into clear product opportunities and initiatives.
• Work closely with the Founder on product strategy and important product decisions.
• User Research & Product Discovery
• Conduct user interviews, usability testing, and qualitative research.
• Develop a deep understanding of our learners, particularly Tier 2/3/4 audiences.
• Analyze user feedback, reviews, support conversations, and behavioral patterns.
• Identify key pain points affecting activation, engagement, learning outcomes, and retention.
• Study competitors and global language-learning products.
• Convert insights into product hypotheses, requirements, and experiments.
• Product Analytics & Funnel Optimization
• Own the product funnel across acquisition, onboarding, activation, engagement, retention, and conversion.
• Analyze product behavior using tools such as GA4, Firebase, Amplitude, Mixpanel, and Microsoft Clarity.
• Identify funnel drop-offs, friction points, and behavioral patterns.
• Build and monitor cohorts and product metrics.
• Define and track product KPIs.
• Use data to identify opportunities and validate product decisions.
• Lifecycle, Engagement & Retention
• Own product-led engagement and retention initiatives.
• Design and optimize lifecycle journeys using CleverTap, MoEngage, WebEngage, or similar platforms.
• Build segmentation, push notification, in-app messaging, and re-engagement journeys.
• Improve onboarding and activation experiences.
• Develop habit loops around daily learning and practice.
• Experiment with streaks, missions, reminders, rewards, and personalized nudges.
• Continuously work toward improving user retention and engagement.
• Product Execution
• Write PRDs, user stories, feature specifications, and acceptance criteria.
• Work closely with Engineering and Design to translate ideas into shipped products.
• Support wireframes and prototypes where required.
• Drive execution of prioritized initiatives.
• Participate in QA and release validation.
• Analyze post-launch performance and determine the next iteration.
• Ensure product initiatives do not stop at launch but are measured against outcomes.
• Growth & Experimentation
• Identify product-led growth opportunities.
• Develop hypotheses to improve activation, engagement, retention, and monetization.
• Design and execute product experiments and A/B tests.
• Measure experiment results and document learnings.
• Identify scalable growth loops within the product.
• Collaborate with Marketing, Content, and Community teams to improve the overall user journey.
• Strategic & Founder Support
• Work directly with the Founder on high-priority product and growth initiatives.
• Prepare product strategy documents, product briefs, dashboards, and presentations.
• Support investor, grant, accelerator, and strategic documentation when required.
• Bring structured thinking and data-driven decision-making to ambiguous problems.

What We're Looking ForExperience

• 3–6 years of experience in Product Management, Growth Product, Consumer Apps, UX, MarTech, or a related role.
• Experience owning products, features, funnels, or growth initiatives end-to-end.
• Experience working in a startup or fast-paced product environment is strongly preferred.

Must-Have Skills

• Strong product thinking and ownership mindset.
• Strong understanding of product funnels, activation, engagement, retention, and cohorts.
• Hands-on experience with GA4, Firebase, Amplitude, Mixpanel, or similar analytics tools.
• Hands-on experience with CleverTap, MoEngage, WebEngage, or similar lifecycle engagement platforms.
• Strong understanding of lifecycle marketing, segmentation, automation, and retention.
• Experience writing PRDs, user stories, and product requirements.
• Ability to work effectively with Engineering and Design teams.
• Strong analytical and problem-solving skills.
• Excellent communication skills.
• Ability to work independently with minimal supervision.

Good to Have

• Experience with consumer mobile apps.
• Experience in EdTech, language learning, or AI products.
• Experience working with Tier 2/3/4 Indian audiences.
• Experience with gamification and habit-forming products.
• Familiarity with Figma, Jira, Notion, or similar tools.
• Understanding of LTV, CAC, conversion, monetization, and growth loops.

What We Value

We Are Looking For Someone Who

• Takes ownership instead of waiting for instructions.
• Thinks in terms of outcomes, not tasks.
• Can identify what not to build.
• Is comfortable making decisions with incomplete information.
• Uses data but does not ignore qualitative user insights.
• Can move quickly from an idea to an experiment.
• Is comfortable challenging assumptions.
• Can independently drive initiatives from discovery to execution and measurement.
• Enjoys working closely with founders and small, ambitious teams.

Engagement

Fractional | Approximately 3 hours per day | Flexible working hours This role is designed for an experienced product professional who wants to contribute meaningfully to a high-growth startup while maintaining a flexible time commitment.

The role offers significant autonomy and ownership, with the opportunity to directly influence EnglishBhashi's product, growth, engagement, and retention strategy .

If you are someone who can bring 3 hours of focused product ownership rather than simply 3 hours of availability, we'd love to hear from you. Skills: competitor research,firebase,user research,mixpanel,figma,ui/ux design basics,clevertap,metabase,google analytics,wireframing,amplitude