Fractional Trade Spend Consultant

*This is not an Internal position with ForceBrands*

Fractional Trade Spend Consultant

Hours: Approximately 10–15 hours per week

Duration : 3–6 months, with potential for longer-term ongoing support

Start Date : November 2026

Location: Fully Remote

What You’ll Do

• Assess the current trade-spend and promotional planning process.
• Review existing promotional plans, historical performance, deductions and related data.
• Develop a strategic approach to promotional breadth, depth, timing and frequency.
• Establish repeatable processes for planning, tracking and evaluating retailer promotions.
• Help improve visibility into promotional performance and retail velocity.
• Support stronger trade-spend budgeting and allocation decisions.
• Help optimize the company’s use of Vividly for trade-spend management.
• Organize processes and systems that can scale as Thelma’s expands into additional retailers.
• Partner directly with leadership to identify opportunities, challenges and gaps in the current approach.
• Recommend the appropriate longer-term structure, resources and ownership model for the trade-spend function.

What We’re Looking For

• Strong experience within CPG trade spend, promotional strategy, revenue growth management, shopper marketing, commercial finance or a closely related discipline.
• Deep understanding of the role promotions and trade investment play within a consumer brand.
• Experience building or improving trade-spend processes rather than simply managing an established system.
• Ability to translate data and promotional performance into practical recommendations.
• Comfortable working within an entrepreneurial, growing organization where processes may still be evolving.
• Strong communication skills and confidence partnering directly with senior leadership.
• Ability to balance strategic thinking with hands-on execution.

Nice to Have

• Experience within frozen foods, ice cream, novelties, snacks, treats or another adjacent food category.
• Experience supporting emerging or high-growth CPG brands.
• Familiarity with grocery, club and mass retail environments.
• Experience with Vividly or similar trade-promotion management tools.