Franchise Coordinator / Executive (Overseas)

The Franchise Coordinator / Executive (Overseas) is responsible for coordinating and supporting the company’s international franchise expansion and overseas franchise operations.

The role acts as a key coordination point between HQ, overseas franchisees, suppliers, contractors and internal departments, ensuring that franchise projects are properly managed from franchise onboarding and store development through pre-opening, outlet launch and post-opening support.

The position is responsible for supporting franchisees in maintaining the company’s brand standards, SOPs, food quality, service standards and overall operational requirements

Job Responsibilities:

A. Overseas Franchisee Coordination

• Act as a key point of contact between HQ and overseas franchise partners.
• Maintain effective and professional communication with franchisees.
• Respond to franchisee enquiries and coordinate solutions with the relevant HQ departments.
• Follow up on franchisee requirements, deadlines, documentation and outstanding matters.
• Arrange and coordinate regular meetings with overseas franchise partners.
• Monitor franchisee concerns and escalate major issues to the Franchise Manager or Management when required.
• Maintain proper records of franchisee communications and follow-up actions.

B. Franchise Development & Onboarding

• Support the franchise development team in coordinating with potential overseas franchise partners.
• Assist in preparing franchise presentations, information and required documentation.
• Coordinate franchise application, onboarding and supporting documents.
• Assist with franchise meetings, site visits and business discussions.
• Coordinate franchise agreement documentation with Management and relevant departments.
• Prepare and maintain franchisee onboarding schedules and checklists.
• Maintain an updated database of franchisees, potential franchise partners and project pipelines.

C. Overseas Store Development

• Coordinate overseas store development activities between franchisees and HQ.
• Assist in reviewing proposed site information and coordinating site approval processes.
• Follow up on renovation, construction, equipment, signage and store setup progress.
• Coordinate with contractors, suppliers and relevant parties during the store development stage.
• Monitor project timelines and key milestones.
• Identify potential delays or issues and escalate them to the relevant parties or Management.
• Maintain project trackers and provide regular progress updates.

D. New Outlet Opening & Pre-Opening Coordination

• Prepare and maintain overseas outlet opening checklists and timelines.
• Coordinate pre-opening activities with franchisees and internal departments.
• Ensure key operational requirements, including equipment, furniture, POS systems, uniforms, packaging and operational materials, are ready before opening.
• Coordinate staff recruitment and manpower requirements with the franchisee where applicable.
• Arrange training and operational support from HQ.
• Coordinate soft opening and official opening preparations.
• Monitor outlet readiness and ensure outstanding matters are followed up before opening.
• Provide coordination support during overseas outlet openings when required.

E. Operations & Brand Standards

• Coordinate with the Operations team to ensure franchisees understand and follow company SOPs and brand standards.
• Support franchisees with operational enquiries and coordinate solutions with the relevant HQ departments.
• Follow up on issues relating to food preparation, service standards, hygiene, quality and customer experience.
• Coordinate outlet audits, inspections and follow-up actions.
• Monitor compliance with approved operational procedures and brand standards.
• Assist in tracking corrective action plans and improvement measures.
• Collect operational feedback from franchisees and report key issues to Management.

F. Training Coordination

• Coordinate pre-opening and ongoing training for overseas franchisee teams.
• Work closely with Training and Operations teams to arrange training programmes.
• Ensure franchisees receive the latest SOPs, training materials and operational manuals.
• Monitor training completion and staff readiness before outlet opening.
• Coordinate refresher or additional training when required.
• Maintain training records and follow up on outstanding training requirements.

G. Supply Chain & Procurement Coordination

• Coordinate with Purchasing and Supply Chain teams on approved suppliers, products and operational requirements.
• Assist franchisees with product specifications and approved purchasing procedures.
• Follow up on overseas ordering, shipment and delivery schedules.
• Monitor the availability of key ingredients, packaging, equipment and operational supplies.
• Coordinate and escalate supply chain issues that may affect outlet operations.
• Maintain communication between franchisees, suppliers and HQ on procurement-related matters.

H. Marketing Coordination

• Coordinate overseas marketing and promotional activities with franchisees and the Marketing team.
• Ensure marketing materials and promotional activities follow company brand guidelines.
• Coordinate the preparation of menus, menu boards, promotional materials and digital assets.
• Assist with the collection of feedback and results from overseas marketing activities.
• Support localised marketing initiatives, subject to HQ approval.

I. Performance Monitoring & Reporting

• Assist in monitoring overseas franchise and outlet performance.
• Track key information relating to sales, operational performance, customer feedback and compliance.
• Maintain franchise project trackers and performance records.
• Prepare weekly and monthly reports for Management.
• Highlight project delays, operational risks and major issues.
• Follow up on action items and corrective measures with relevant departments and franchisees.
• Ensure reports and updates are submitted accurately and on time.

J. Documentation & Compliance

• Maintain proper records of franchise projects, meetings, agreements, audits and action items.
• Coordinate the collection and submission of required franchise documents.
• Assist in following up on licences, permits and regulatory requirements with relevant parties.
• Ensure franchisees submit required information and documents within the required timeline.
• Maintain accurate and organised franchise documentation and project records.

K. HQ Cross-Department Coordination

Work closely with the following departments to support overseas franchise projects and operations:

• Business Development
• Operations
• Training
• Marketing
• Purchasing / Supply Chain
• Finance
• Human Resources
• Legal
• Design
• IT
• Halal & Quality Control
• Warehouse & Logistics
• Shipment (Export)

Ensure relevant departments are aligned on overseas franchise project timelines, requirements and outstanding matters.

Job Requirements:

• Diploma or Degree in Business Administration, Hospitality, F&B Management, International Business or a related field.

• Minimum 2–4 years of experience in F&B, franchise, retail operations, project coordination or business development.

• Experience in franchise operations or overseas projects is highly preferred.

• Experience in restaurant chains, Kopitiam or multi-outlet F&B operations will be an added advantage.

• Strong communication and coordination skills.

• Good written and spoken English, additional language skills will be an advantage.

• Strong organizational, planning and follow-up abilities.

• Good knowledge of Microsoft Office, particularly Excel and PowerPoint.

• Good project coordination and time-management skills.

• Strong problem-solving and interpersonal skills.

• Able to communicate professionally with overseas business partners and internal stakeholders.

• Basic understanding of F&B operations, franchise systems and outlet opening processes is an advantage.

• Willing and able to travel overseas when required.

Why Join Us:

• We give out performance bonus yearly.
• Staff purchase with discounted rates, given to those who wish to purchase company products.
• Company-wide annual dinners will be held every year as employee recognition award celebrations.
• Provide training program to enhance employee skills.
• You will have plenty of opportunity to grow as a pioneer in our industry.
• We practice a vibrant & energetic office culture and provide engaging team-building activities.