Franchise Development Manager

As the Franchise Manager, you will play a pivotal role in driving Crystal Jade’s franchise and business partnership initiatives across existing and new markets.

Your responsibilities include:
Franchise & Strategic Partner Acquisition

Identify and onboard high-potential franchisees and strategic partners who align with Crystal Jade’s brand ethos.

Conduct thorough due diligence (financial, operational, cultural) to ensure partner suitability and long-term success.

Maintain a robust pipeline of potential partners and foster strong relationships throughout the acquisition process.

Contract negotiating and deal structuring.

Managing Intellectual Properties of the brand globally and developing sustainable strategies in terms of trademark, licensing and copyrights application.Managing Intellectual Properties of the brand globally and developing sustainable strategies in terms of trademark, licensing and copyrights application.

Market Expansion & Localization

Maintain continual communication & positive working relationship with franchise markets.

Lead end-to-end market entry strategies, from initial research to execution, ensuring seamless localization of menus, branding, and operations.

Collaborate with Culinary & Operations to adapt offerings to local tastes, preferences, and regulatory requirements.

Collaborate with cross-functional teams to create tailored marketing campaigns that resonate with regional audiences.

Research F&B and franchise trends and identify potential expansion opportunities across the region.

Franchise Management

Conduct regular audits and training sessions to ensure consistent adherence to Crystal Jade’s standards.

Provide ongoing operational guidance, training and support to franchisees to drive operational excellence and customer satisfaction.

Maintain franchisee resource of training aids & marketing materials

Monitor franchisee performance, sales and profitability, and work with franchisees to drive business growth.

Manage franchisee relationships and resolve operational issues or disputes where required.

Review franchise performance reports and provide regular updates and recommendations to management.

Travel overseas for franchise development, site visits and operational support when required.

Manage trademark registration and franchise agreements.

Data Analysis

Work closely with Finance to ensure timely billings and collections from franchisees.

Updating & maintenance of existing franchisee data and databases.

Reporting of sales data and analysis of P&L, product mix and compliance.

Developing Franchise model, structure, fees and compliance per industry trends and updates.

Stakeholder Collaboration & Brand Marketing

Collaborate closely with internal teams (Marketing, Operations, Procurement) and franchisees to facilitate successful franchise rollouts.

Develop go-to-market strategies that amplify brand visibility and establish a strong presence in new regions.

Function as the primary liaison between franchisees, corporate leadership, and other key stakeholders.

Strategic Alignment with the Chief Executive Officer (CEO)

Partner with the CEO to align franchise initiatives with Crystal Jade’s broader growth objectives and business models.

Deliver regular performance updates, market insights, and actionable recommendations to inform strategic decision-making.

Support senior management on department’s annual store expansion KPI and budget.

Otherad hoc duties as assigned

Experience & Requirement

Bachelor’s degree in business, Management, International Business, or a related field.

5 – 8 years of experience in franchise development, F&B, retail, or related fields.

Demonstrated success in launching franchises or expanding operations into new markets.

Competent in Microsoft Office Suite.

Exceptional negotiation, stakeholder management, and communication skills.

Strong analytical abilities, with a knack for interpreting market data and tailoring strategies to local contexts.

Entrepreneurial spirit with a passion for growing local F&B brands on the global stage.

Detail-oriented yet strategic, with the ability to balance day-to-day execution with long-term vision.

A collaborative team player who thrives in cross-functional settings.

Thank you for your interest in joining our team. We appreciate all applications; however, only shortlisted candidates will be contacted.

Founded in 1991, Crystal Jade is a Singapore-based culinary brand with MICHELIN one star (Singapore) and multiple MICHELIN Bib Gourmand awards (Hong Kong & Shanghai).

Committed to preserving the rich traditions of Chinese cuisine, the group’s portfolio of specialty dining concepts range from Fine Dining and Casual Dining restaurants to specialty bakeries.

In 2014, L Catterton Asia, the private equity arm of LVMH Moët Hennessy – Louis Vuitton officiated a 90% stake buy in Crystal Jade. Later in June 2015, Standard Chartered Private Equity (SCPE) announced its investment in the group.