Franchise Executive

Job Description: Franchise Executive

South Asian Foods Corporation

Role: Franchise Executive

Location: Tamil Nadu

Reports To: Franchise Manager / Business Development Manager

Industry Type: FMCG

Department: Sales & Business Development

Employment Type: Full Time, Permanent

Role Category: BD / Pre-Sales (Support)

Key Responsibilities

1. Lead Generation & Sign-ups

• Follow up on leads assigned by the central team / Franchise Manager based on the candidate's known languages e.g., Telugu-speaking candidates handle Andhra Pradesh/Telangana clients, Kannada-speaking candidates handle Karnataka clients, and Hindi-speaking candidates handle Hindi-belt clients maintaining consistent connect across the assigned markets.
• Identify potential franchise prospects through referrals and local outreach.
• Assist in conducting sales pitches and initial discussions with prospective partners, in both English and Tamil as needed.

2. Operational Support & Handover

• Support the Franchise Manager in identifying and evaluating properties against company site-selection criteria (footfall, catchment demographics, competitor mapping, rental benchmarks).
• Track franchise fee collection timelines and follow up on pending payments/documentation from partners.
• Assist in distributing the Franchise Manual and onboarding essentials to new partners in the region.

3. Sales Administration & Compliance

• Update and maintain the Lead Management System (LMS) on a daily basis for all leads assigned, including those from other language-based markets.
• Support funnel management and follow-up cadence for active leads across assigned markets.
• Collect and verify KYC documents of prospective channel partners; submit to HO for MOU/Agreement processing.

5. Reporting & Coordination

• Prepare daily/weekly activity and funnel reports for the Franchise Manager, covering all assigned markets.
• Escalate operational bottlenecks or partner concerns in a timely manner.

Preferred Candidate Profile

• Experience: 1 to 4 years in franchise sales, channel sales, business development, or retail expansion (FMCG/QSR preferred), with prior exposure to the Tamil Nadu market an advantage.
• Qualification: Any Graduate; MBA preferred but not mandatory.
• Must reside in Tamil Nadu.
• Proficiency in Tamil and English is mandatory; candidates must additionally know at least one of the following languages Hindi, Telugu, or Kannada as client handling will be assigned based on the language(s) known.
• Strong communication, follow-up discipline, and basic negotiation skills.
• Familiarity with Tamil Nadu's retail micro-markets and commercial real estate landscape preferred.

Key Skills

• Franchise Sales
• Franchisee Development
• Lead Management
• Channel Sales
• Franchise Operations
• Documentation & Compliance
• Tamil Nadu Market Knowledge
• Multilingual Communication (Tamil, English + Kannada/Telugu/Hindi)