Praxis Home Retail
Franchise Manager
Skills
3 months ago
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Important information
Contract type:
Permanent
Location:
Mumbai, Maharashtra, India
Work mode:
Onsite
Published on:
7 August 2026
What they need
About the Role
HomeTown is launching a Franchise Investor, Company Operated (FICO) store model as part of its national expansion. This role owns the channel end-to-end from identifying and closing franchise investors to getting stores open and performing. A ground-floor build with direct CRO access.
Role :
Pipeline & Business Development
- Source and qualify franchise investors HNIs, family offices, regional businesspeople, mall owners
- Leverage existing investor and retail networks to generate warm leads, particularly across East and South India
- Represent HomeTown at industry forums and investor networks to drive inbound interest
Location Diligence
- Evaluate proposed locations on catchment, competition, footfall potential, and format fit
- Build a location scoring framework with internal retail ops and category teams
Investor Qualification & Negotiation
- Assess investor financial capacity, intent, and background
- Lead commercial negotiations capex structure, revenue share, lock-in, exit clauses
- Drive term sheets and franchise agreements to closure with legal and finance support
Onboarding & Activation
- Own partner onboarding from signed agreement to store launch
- Coordinate across store design, procurement, HR, and ops for fit-out readiness
Ongoing Partner Management
- Primary relationship owner post-launch
- Manage investor expectations on returns and store performance
- Resolve friction between investor expectations and operational realities
What We're Looking For
- 610 years in franchise development, retail BD, or investor-facing sales
- Strong existing market relationships in East and South India non-negotiable
- Proven track record of closing franchise or investor deals, not just building pipelines
- Can read a location P&L and construct an investor return model
- Prior experience in retail, F&B, or consumer brands with FICO/FOFO models preferred
- Entrepreneurial, resilient, and discreet long cycles, sensitive conversations
What's on Offer
- Ownership of a new channel being built from scratch
- High visibility role with direct CRO reporting and leadership access
Key Metrics
Qualified investor conversations Agreements signed Time to store launch FICO store EBITDA
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