Career Point
Franchise Manager
Skills
2 months ago
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Important information
Contract type:
Permanent
Salary:
₱480,000 – ₱540,000 / year
Location:
Cebu City, 6000 Cebu, Philippines
Work mode:
Onsite
Published on:
7 September 2026
What they need
Summary:
The Business Expansion and Franchise Development Manager is responsible for developing and implementing plans to grow the franchise network, ensuring brand consistency and fostering strong relationships with the franchisees. It involves identifying potential franchise partners, leading negotiations and providing comprehensive support throughout the franchising process. Ensures seamless integration of franchise operations with company-wide initiatives. This role involves market analysis, strategic planning and financial performance monitoring.
Duties and Responsibilities:
- Franchise Support & Development
Onboard new franchisees (trainings, orientation, etc.)
Help set up new stores and guide them through opening
Provide ongoing support to existing stores
- Compliance Monitoring
Ensure franchisees follow brand standards, policies, and procedures
Conduct store visits and audits (e.g. cleanliness, product quality, service, POS usage)
- Sales & Performance Monitoring
Track each store’s sales, costs, and profitability
Help stores improve their performance
Set and review targets with franchisees
- Marketing & Promotions
Coordinate local and national marketing campaigns
Make sure stores execute promotions correctly
- Communication & Coordination
Serve as the point of contact between franchisees and head office
Gather feedback from stores and escalate important concerns
Help resolve any operational or customer service issues
- Training & Coaching
Conduct refresher trainings
Help develop store staff and managers
Encourage best practices across all branches
Qualifications:
Graduate of a Bachelor’s degree in Business Administration, Marketing, Operations Management,or related field; MBA preferred
3+ years of experience in franchise development, retail expansion or business development roles
Excellent interpersonal and communication skills with the ability to influence and collaborate across various stakeholders
Proficient in analyzing data and making informed decisions based on business KPIs and market insights
Proven leadership skills, with the ability to inspire and motivate a team to achieve both individual and collective goals
Results-oriented mindset with a focus on delivering high-quality service and achieving measurable outcomes
Flexibility to travel as needed to visit franchise locations and attend meetings and conferences
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