Freelance Brand Designer · Brand Refresh · Major Tech Conference

The context

Our client runs a major technology conference, one of the largest of its kind in Europe, with more than 10,000 attendees. They need a brand refresh ahead of the 2027 edition.

This isn't a full rebrand. It's about polishing and elevating what already works well today: sharpening the visual style, and putting in place a clearer, more consistent art direction where the current identity lacks one.

This is an event brand that lives both in the physical world (the show floor, goodies, signage) and in digital (communications, social, landing pages), so the new identity needs to work seamlessly across both without losing coherence.

The mission

The project runs in several phases, building up to the event in September 2027, for a total of around 30 working days spread across the year. It starts with a definition phase (vision, strategy, guidelines), followed by several phases of declination, where that vision gets applied across digital and physical assets.

Phase 1, 2 weeks: brand vision and strategy Define the vision, brand strategy, and a complete brand guideline. This is the framing phase: by the end, the art direction needs to be validated.

Phase 2, October to December: digital & Physical assets Creation of digital assets, mainly designed to announce the event and drive early engagement with the audience.

Phase 3, from January: communication launch Rollout of the communication campaign for the September 2027 event.

Phase 4, throughout 2027: occasional physical asset work Adapting the brand vision to the event's physical materials: goodies, badges/passes, flags, signage.

The profile we're looking for

Ideally, you've already worked in the events or trade show world, with real hands-on experience in physical design (goodies, badges/passes, flags, show signage). It's a fairly specific skill set, and it changes how you think about a brand identity compared to a purely digital project.

You're also solid on digital design: you know how to translate an identity into communication assets and announcement campaigns that actually engage an audience.

You have real brand strategy sense: you know how to look at an existing identity, figure out what's worth keeping, and set a direction that holds up over time, not just a nice-looking moodboard.

"The working language can be French, English, or Spanish (Castellano), whichever you're most fluent in."

Based in Barcelona, or able to travel there on short notice when needed