freelance CMO

Role Summary

We are seeking an experienced, growth-oriented Fractional Chief Marketing Officer (CMO) to lead our marketing strategy and drive measurable business outcomes. This is not a hands-on execution role; instead, you will act as a senior strategic partner to the CEO, owning the Go-to-Market (GTM) strategy, brand positioning, and demand generation architecture . You will provide the executive leadership needed to build a scalable marketing engine and align all marketing activities with revenue KPIs .

Key Responsibilities

• Strategic Leadership:
• Develop and own the comprehensive marketing strategy and GTM roadmap, translating business objectives into actionable marketing plans .
• Define and refine market positioning, messaging, and brand architecture for target customer segments and new market entries .
• Lead the development of the marketing budget, allocating resources across channels to maximize Return on Marketing Investment (ROMI) .
• Revenue Growth & Demand Generation:
• Architect and oversee the demand generation and pipeline architecture to build a repeatable and scalable growth engine .
• Own and optimize key performance indicators including Net New ARR (Annual Recurring Revenue), Customer Acquisition Cost (CAC) payback period, pipeline velocity, and LTV:CAC ratio .
• Partner with Sales leadership to ensure alignment on lead quality (MQL to SQL conversion), service level agreements (SLAs), and overall funnel performance .
• Operational Excellence & Team Mentorship:
• Assess, refine, and lead the marketing operating rhythm, including dashboards, analytics, and accountability structures .
• Provide strategic guidance and mentorship to the internal marketing team, helping to distinguish between "urgent" and "important" to maximize impact .
• Manage and orchestrate external agencies, freelancers, and technology vendors to ensure cohesive execution .

First 90-Day Plan

• First 30 Days (Assessment): Conduct a deep-dive audit of current channels, messaging, tech stack, data quality, and team capabilities to identify quick wins and foundational gaps .
• Next 60 Days (Strategy & Activation): Develop the GTM strategy and roadmap, aligning it with revenue models and budgets, and begin implementation of priority programs to build pipeline momentum .

Qualifications & Experience

• Experience: 12+ years in senior marketing leadership roles, with prior experience as a CMO, VP of Marketing, or Head of Growth .
• Industry Expertise: Proven track record of scaling companies at our stage (e.g., from 0 to 10M ARR) in [B2B SaaS / D2C / advertising / Recruitment, etc.] or a closely adjacent industry . Mandatory: Deep fluency in service metrics (CAC, LTV, NRR, Churn) .
• Leadership: Strong executive presence with the ability to influence the CEO, board, and cross-functional leaders (Sales, Product) .
• Strategic & Operational: Demonstrated ability to build systems and governance, not just run campaigns. Proven success in building a brand and setting up a marketing engine for long-term growth .

Engagement Specifications

• Time Commitment: 10 hours per month, structured as a monthly retainer .
• Term: 3- to 6-month initial engagement, with a focus on delivering measurable outcomes and quick wins .
• Key Success Metrics: Net New ARR, CAC Payback, Pipeline Velocity, Marketing-Attributed Revenue .

How to Apply

Please submit your resume and a brief note describing a specific scenario where you built a GTM system that connected marketing activity directly to revenue growth for a company at a similar stage.

Pay: ₹2,500.00 - ₹5,000.00 per hour

Benefits:

• Flexible schedule
• Work from home

Work Location: Remote