Freelance Digital Analytics Specialist

Engagement Details

• Freelance/Contract
• Start Date: ASAP
• Duration: long term engagement, with potential for full-time conversion in the new year
• Hours: Approximately 15 hours/week to start, ramping up to 40 hours/week
• Location: Remote

About the Opportunity: Freelance Digital Analytics Specialist (Pharmaceutical)

Our client, a pharmaceutical advertising agency, is seeking an experienced Freelance Digital Analytics Specialist to support digital measurement, reporting, and optimization across pharmaceutical brands. This individual will analyze website, paid media, and social performance across healthcare professional (HCP) and direct-to-consumer (DTC) audiences, translating data into actionable insights to inform brand strategy and campaign performance.

This is a hands-on role combining digital analytics, dashboard development, and performance measurement, with additional exposure to technical SEO and AI search optimization.

Key Responsibilities:

• Develop monthly and quarterly KPI reports to evaluate website and campaign performance across pharmaceutical brands.
• Build and maintain dashboards in Google Looker Studio, integrating data from GA4, Google Ads, and other relevant platforms.
• Track key engagement and conversion metrics across HCP and patient-facing digital experiences.
• Develop measurement plans, tagging specifications, and tracking frameworks to support accurate data collection.
• Analyze performance trends and communicate actionable recommendations to client and internal teams.
• Support GA4 and Google Tag Manager implementation, including event tracking, conversion setup, and troubleshooting.
• Assist with schema markup implementation and testing to support technical SEO and AI search visibility initiatives.
• Audit tracking implementations to help ensure privacy-conscious data collection and compliance with healthcare-related requirements.

Qualifications:

• 3+ years of hands-on digital analytics experience.
• Experience supporting pharmaceutical brands within a healthcare or pharmaceutical advertising agency environment.
• Strong working knowledge of GA4, Google Tag Manager, and Google Looker Studio.
• Experience developing dashboards, tracking KPIs, and delivering ongoing digital performance reporting.
• Understanding of website analytics, conversion tracking, and digital measurement best practices.
• Ability to translate complex analytics into clear, actionable insights for non-technical stakeholders.
• US-based candidates with pharmaceutical advertising agency experience REQUIRED.

Preferred Qualifications:

• Experience supporting both HCP and DTC marketing campaigns.
• Familiarity with Google Ads conversion tracking, Google Search Console, and social media analytics.
• Experience with technical SEO, schema markup, or AI search optimization.
• Knowledge of healthcare data privacy requirements and consent management platforms.
• Familiarity with SEO tools such as Screaming Frog, Semrush, Moz, or Ahrefs.
• Experience with SQL, BigQuery, JavaScript, or server-side tagging is a plus.