Freelance Growth Marketer (Content & Outreach)

Waniwani builds the AI distribution infrastructure for the $10T services economy. Service vendors use us to sell quote-based services (insurance, financing, wealth, software and more) directly inside LLMs like ChatGPT, where buying decisions are moving.

We launched the world's first insurance app that unlocks quotes in ChatGPT. It triggered a $79B market crash for the largest brokers, and the press called it "the industry's ChatGPT moment." Thousands of companies now want to deploy their own AI-native storefronts through our infrastructure. We work across the US, Australia, the Middle East, Korea and Europe with a small team.

The mission

Our first marketing move was a press release that worked too well. It put AI distribution on the agenda of every financial institution's board. We now need someone to turn that attention into a steady flow of content and pipeline.

What you'll do

• Content: Write what people in insurance and financial services actually want to read. Market deep-dives, case studies, LinkedIn posts and sharp commentary on AI distribution.

• Outreach: Build and run our outbound and nurture sequences. Improve targeting and messaging, and book meetings with decision makers.

• Measure: Track what converts and cut what doesn't.

Practical details
Remote, start ASAP, 3 days per week until the end of December.

1. You've run content and outbound for a B2B startup with little brand recognition and a small budget

2. You can write a 3-sentence email that gets a reply from a CEO, and a 1,000-word article that industry leaders share

3. You follow up without being a nuisance

4. Fluent in English, French is a plus