Freelance Marketing

This role focuses on building and engaging a passionate audience for a Welsh Arthurian fantasy feature currently in pre-production. The successful candidate will design and execute a series of targeted crowdfunding campaigns, transforming development assets such as costume designs, concept art, and storyboards into compelling supporter-driven initiatives. The position requires a strategic approach to audience research, segmentation, and community activation, with a strong emphasis on measurable growth and retention within a behind-the-scenes membership community.

Deliverables

• Plan, launch, and manage multiple small-scale crowdfunding campaigns via the project website.
• Develop campaign targets, creative assets, rewards, and persuasive copy tailored to specific audience segments.
• Oversee paid social media campaigns and activate relevant communities, creators, partners, and media outlets.
• Implement audience research, segmentation, email marketing, landing page optimization, and conversion testing to maximize supporter acquisition and retention.
• Collaborate with the filmmaking team to produce engaging content for campaign promotion and community engagement.
• Provide weekly reports on campaign reach, acquisition cost, conversion rates, backer growth, campaign velocity, and audience retention metrics.

Requirements

• Proven experience in crowdfunding, audience growth, or digital marketing for film, games, entertainment, membership, or direct-to-consumer campaigns.
• Demonstrated ability to persuade online audiences to sign up, buy, subscribe, donate, or join.
• Strong skills in campaign planning, copywriting, creative development, and community management.
• Proficiency in paid social media management, email marketing, and analytics tools.
• Experience with landing page optimization and conversion testing.
• Excellent communication and reporting skills.
• Welsh language proficiency or Wales-based residency is essential.
• Ability to work part-time on a contract basis and collaborate remotely with a creative team.

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