Freelance Media Data Analyst

Engagement Details

• Freelance/Contract
• Start Date: ASAP
• Duration: October–March (approximately 4–6 months to cover a maternity leave)
• Hours: 20–40 hours/week
• Location: Remote | NYC; East Coast hours preferred

About the Opportunity: Freelance Media Data Analyst

Our client is seeking an experienced Freelance Media Data Analyst to support marketing performance reporting and analytics during a maternity leave coverage. This individual will work across multiple media channels and platforms to deliver accurate, timely reporting that helps teams understand campaign performance, identify trends, and make data-driven decisions.

This is a hands-on, reporting-focused role for an analytical professional who can manage large datasets, maintain reporting processes, and translate performance data into actionable insights.

Key Responsibilities:

• Own the delivery of recurring and ad hoc media performance reports.
• Compile, validate, and analyze data across multiple channels, platforms, and media partners.
• Maintain dashboards, reporting templates, and standardized reporting processes.
• Ensure data accuracy and consistency across reports, KPIs, and measurement frameworks.
• Analyze performance trends and communicate key findings, including what happened and why.
• Identify anomalies, performance shifts, and optimization opportunities to support campaign decision-making.
• Pull and analyze data using UTM parameters and GA4 tracking information to support performance reporting.

Qualifications:

• Experience in media analytics, data analysis, or marketing performance reporting.
• Strong experience working within a media agency environment.
• Hands-on experience with SQL, BigQuery, and Looker.
• Familiarity with GA4 and DCM (Campaign Manager 360).
• Understanding of UTM parameters and GA4 tracking, including the ability to QA and analyze tagged campaign data.
• Strong attention to detail, with the ability to manage multiple reporting deliverables and ensure data accuracy.
• Ability to translate complex datasets into clear, actionable performance insights.

Preferred Qualifications:

• Experience supporting pharmaceutical or healthcare marketing campaigns.
• Experience reporting across multiple digital media channels and platforms.
• Familiarity with media measurement frameworks, KPI reporting, and campaign optimization.