Full Stack Marketer

Full Stack Marketer Wonder Group | Liviti & Wedded Wonderland

About Wonder Group

Wonder Group is the team behind Liviti and Wedded Wonderland , operating across property, media, lifestyle, weddings, travel, and digital marketing.

We are looking for a Full Stack Marketer who can work across the entire marketing journey—from strategy and content creation to paid acquisition, lead generation, CRM, automation, analytics, and conversion.

This is a hands-on role for someone who can think strategically but is equally comfortable building campaigns, creating content, setting up automations, analyzing performance, and testing new growth opportunities.

The Role

As a Full Stack Marketer, you will help build and execute marketing strategies across Liviti and Wedded Wonderland , adapting campaigns and content to different audiences, brands, and business objectives.

You will work across:

Strategy → Content → Social → Paid Media → Lead Generation → CRM → Automation → Conversion → Analytics

The ideal candidate is commercially minded, data-driven, creative, highly resourceful, and comfortable using AI and marketing technology to move faster and operate efficiently.

Key Responsibilities 1. Marketing Strategy & Growth

• Develop and execute integrated marketing strategies for Liviti and Wedded Wonderland.
• Translate business objectives into measurable marketing campaigns.
• Identify opportunities to increase brand awareness, audience growth, qualified leads, and conversions.
• Conduct audience, competitor, and market research to identify new growth opportunities.
• Develop strategies across organic, paid, content, email, and other digital channels.
• Continuously test new ideas, channels, messaging, and campaign approaches.

2. Content & Social Media

• Develop and manage content strategies across Instagram, Facebook, LinkedIn, YouTube, and other relevant platforms.
• Build content calendars and campaign plans aligned with business objectives.
• Create and/or coordinate social media posts, short-form videos, scripts, captions, articles, and other marketing assets.
• Adapt content for different audiences and platforms.
• Maintain consistent brand voice, positioning, and visual identity.
• Monitor audience behavior and content performance to continuously improve output.

3. Paid Media & Performance Marketing

• Plan, launch, and optimize paid campaigns across Meta and Google.
• Develop audience targeting, retargeting, lookalike audiences, and campaign structures.
• Test different creatives, offers, audiences, messaging, and landing pages.
• Monitor CPL, CPA, CTR, conversion rates, ROAS, lead quality, and other performance metrics.
• Identify opportunities to improve campaign efficiency and scale successful campaigns.

4. Lead Generation & Conversion

• Build and optimize lead-generation campaigns and marketing funnels.
• Develop strategies that turn traffic and audiences into qualified leads and sales conversations.
• Work with landing pages, forms, lead magnets, email sequences, and conversion journeys.
• Identify and address drop-offs throughout the marketing funnel.
• Work closely with sales and business teams to improve lead quality and marketing-to-sales handoff.

5. CRM & Marketing Automation

• Build and optimize CRM and marketing automation workflows.
• Develop lead nurturing, follow-up, segmentation, and customer journey workflows.
• Automate repetitive marketing and lead-management processes.
• Connect marketing platforms and systems to improve data flow and operational efficiency.
• Work with tools such as CRM platforms, Zapier, n8n, GoHighLevel, HubSpot, Airtable, and similar technologies.

6. AI & Marketing Technology

• Use AI tools to accelerate content creation, research, campaign development, and marketing operations.
• Build AI-assisted workflows for content, research, reporting, lead management, and other repetitive processes.
• Identify opportunities to automate manual marketing tasks.
• Test and implement emerging AI and marketing technologies.
• Help the team adopt practical AI workflows that improve speed, quality, and scalability.

7. Analytics & Optimization

• Track marketing performance across organic, paid, content, and funnel activities.
• Build and maintain performance reports and dashboards.
• Analyze campaign and audience data to identify trends and opportunities.
• Make data-driven recommendations for improving marketing performance.
• Conduct ongoing testing and optimization across campaigns and channels.

8. Cross-Brand Marketing

Because this role supports both Liviti and Wedded Wonderland , you will be expected to:

• Understand and adapt to different audiences and brand identities.
• Develop marketing approaches appropriate to each business.
• Repurpose successful strategies across brands where relevant.
• Maintain clear brand positioning and messaging.
• Collaborate with internal teams across marketing, sales, content, creative, and operations.

Requirements

What We're Looking For

• 3+ years of experience in digital marketing, growth marketing, performance marketing, or a similar role.
• Strong understanding of full-funnel marketing.
• Hands-on experience with social media and content marketing.
• Experience managing paid campaigns, particularly Meta Ads and/or Google Ads.
• Experience with lead generation and conversion funnels.
• Experience with CRM and marketing automation.
• Strong understanding of marketing analytics and KPIs.
• Comfortable using AI tools as part of everyday marketing workflows.
• Strong copywriting and content development skills.
• Ability to manage multiple projects and priorities across different brands.
• Strong commercial and analytical thinking.
• Highly proactive, resourceful, and comfortable working independently.
• Ability to move between strategy and execution without needing to be micromanaged.

Tools & Technology

Experience with the following is highly desirable:

Paid Media

• Meta Ads Manager
• Google Ads
• Meta Business Suite
• LinkedIn Campaign Manager

CRM & Automation

• HubSpot
• GoHighLevel