Full Stack Marketer

Full Stack Marketer

Wonder Group | Liviti & Wedded Wonderland

About Wonder Group

Wonder Group is the team behind Liviti and Wedded Wonderland, operating across property, media, lifestyle, weddings, travel, and digital marketing.

We are looking for a Full Stack Marketer who can work across the entire marketing journey—from strategy and content creation to paid acquisition, lead generation, CRM, automation, analytics, and conversion.

This is a hands-on role for someone who can think strategically but is equally comfortable building campaigns, creating content, setting up automations, analyzing performance, and testing new growth opportunities.

The Role

As a Full Stack Marketer, you will help build and execute marketing strategies across Liviti and Wedded Wonderland, adapting campaigns and content to different audiences, brands, and business objectives.

You will work across:

Strategy → Content → Social → Paid Media → Lead Generation → CRM → Automation → Conversion → Analytics

The ideal candidate is commercially minded, data-driven, creative, highly resourceful, and comfortable using AI and marketing technology to move faster and operate efficiently.

Key Responsibilities

1. Marketing Strategy & Growth

• Develop and execute integrated marketing strategies for Liviti and Wedded Wonderland.
• Translate business objectives into measurable marketing campaigns.
• Identify opportunities to increase brand awareness, audience growth, qualified leads, and conversions.
• Conduct audience, competitor, and market research to identify new growth opportunities.
• Develop strategies across organic, paid, content, email, and other digital channels.
• Continuously test new ideas, channels, messaging, and campaign approaches.

2. Content & Social Media

• Develop and manage content strategies across Instagram, Facebook, LinkedIn, YouTube, and other relevant platforms.
• Build content calendars and campaign plans aligned with business objectives.
• Create and/or coordinate social media posts, short-form videos, scripts, captions, articles, and other marketing assets.
• Adapt content for different audiences and platforms.
• Maintain consistent brand voice, positioning, and visual identity.
• Monitor audience behavior and content performance to continuously improve output.

3. Paid Media & Performance Marketing

• Plan, launch, and optimize paid campaigns across Meta and Google.
• Develop audience targeting, retargeting, lookalike audiences, and campaign structures.
• Test different creatives, offers, audiences, messaging, and landing pages.
• Monitor CPL, CPA, CTR, conversion rates, ROAS, lead quality, and other performance metrics.
• Identify opportunities to improve campaign efficiency and scale successful campaigns.

4. Lead Generation & Conversion

• Build and optimize lead-generation campaigns and marketing funnels.
• Develop strategies that turn traffic and audiences into qualified leads and sales conversations.
• Work with landing pages, forms, lead magnets, email sequences, and conversion journeys.
• Identify and address drop-offs throughout the marketing funnel.
• Work closely with sales and business teams to improve lead quality and marketing-to-sales handoff.

5. CRM & Marketing Automation

• Build and optimize CRM and marketing automation workflows.
• Develop lead nurturing, follow-up, segmentation, and customer journey workflows.
• Automate repetitive marketing and lead-management processes.
• Connect marketing platforms and systems to improve data flow and operational efficiency.
• Work with tools such as CRM platforms, Zapier, n8n, GoHighLevel, HubSpot, Airtable, and similar technologies.

6. AI & Marketing Technology

• Use AI tools to accelerate content creation, research, campaign development, and marketing operations.
• Build AI-assisted workflows for content, research, reporting, lead management, and other repetitive processes.
• Identify opportunities to automate manual marketing tasks.
• Test and implement emerging AI and marketing technologies.
• Help the team adopt practical AI workflows that improve speed, quality, and scalability.

7. Analytics & Optimization

• Track marketing performance across organic, paid, content, and funnel activities.
• Build and maintain performance reports and dashboards.
• Analyze campaign and audience data to identify trends and opportunities.
• Make data-driven recommendations for improving marketing performance.
• Conduct ongoing testing and optimization across campaigns and channels.

8. Cross-Brand Marketing

Because this role supports both Liviti and Wedded Wonderland, you will be expected to:

• Understand and adapt to different audiences and brand identities.
• Develop marketing approaches appropriate to each business.
• Repurpose successful strategies across brands where relevant.
• Maintain clear brand positioning and messaging.
• Collaborate with internal teams across marketing, sales, content, creative, and operations.

Requirements

What We're Looking For

• 3+ years of experience in digital marketing, growth marketing, performance marketing, or a similar role.
• Strong understanding of full-funnel marketing.
• Hands-on experience with social media and content marketing.
• Experience managing paid campaigns, particularly Meta Ads and/or Google Ads.
• Experience with lead generation and conversion funnels.
• Experience with CRM and marketing automation.
• Strong understanding of marketing analytics and KPIs.
• Comfortable using AI tools as part of everyday marketing workflows.
• Strong copywriting and content development skills.
• Ability to manage multiple projects and priorities across different brands.
• Strong commercial and analytical thinking.
• Highly proactive, resourceful, and comfortable working independently.
• Ability to move between strategy and execution without needing to be micromanaged.

Tools & Technology

Experience with the following is highly desirable:

Paid Media

• Meta Ads Manager
• Google Ads
• Meta Business Suite
• LinkedIn Campaign Manager

CRM & Automation

• HubSpot
• GoHighLevel
• Zapier
• n8n
• Airtable

Analytics

• Google Analytics
• Marketing dashboards and reporting platforms

AI

• ChatGPT
• Claude
• AI content and automation tools

Creative & Content

• Canva
• CapCut
• Other video, design, and content production tools

Key Performance Indicators

Success in this role may be measured through: