Fully Qualified Real Estate Agent - Plettenberg Bay

Main Purpose of the Job

To generate residential property sales by prospecting for mandates, advising sellers and buyers, marketing properties, negotiating transactions and managing each sale through transfer and after-sales completion, while protecting the interests of clients, the Company and the Pam Golding Properties brand.

The Selling Agent is responsible for growing market share within an allocated farming area, securing quality listings, providing professional property advice, maintaining accurate records and ensuring all property transactions are administered efficiently, ethically and in compliance with applicable legislation and Company standards.

Key Responsibilities

Business Development and Market Growth

• Generate seller and buyer leads through prospecting, referrals, networking, digital marketing initiatives, office enquiries and show days

• Maintain accurate homeowner maps and detailed market intelligence

• Track competing stock, market trends and competitor activity

• Work towards achieving and growing market share within designated farming areas

Property Valuations and Pricing

• Conduct property appraisals and comparative market analyses (CMAs)

• Provide accurate, evidence-based pricing recommendations

• Advise sellers regarding market conditions, pricing strategies and property presentation

Mandates and Listings

• Secure sales mandates with a strong focus on obtaining exclusive mandates

• Ensure mandate agreements, property disclosures, FICA documentation and supporting records are complete and compliant before marketing

• Gather, verify and maintain accurate property information

• Ensure all property information, pricing, photographs and marketing content remain accurate and current

• Ensure listings contain sufficient photographic content and marketing information in accordance with Company standards

Buyer Qualification and Viewings

• Qualify prospective purchasers before arranging viewings

• Ensure colleague viewings occur within Company-prescribed timeframes where applicable

• Maintain security of keys, access devices and property information

Offers and Negotiations

• Prepare and present Offers to Purchase (OTPs)

• Negotiate fairly, professionally and ethically between all parties

• Explain contractual and commercial terms within the scope of authority

• Refer legal, financial, tax, engineering or technical matters to suitably qualified professionals

• Ensure all accepted offers are accurately documented and recorded

Sales Transaction Management

• Manage accepted sales from signature through to registration and transfer

• Monitor and manage suspensive conditions

• Coordinate bond application progress and approvals

• Arrange conveyancing instructions where required

• Coordinate compliance certificates, rates clearance processes, utility readings and occupation arrangements

Compliance and Professional Standards

• Maintain valid PPRA registration and Fidelity Fund Certificate (FFC)

• Maintain all required qualifications and Continuing Professional Development (CPD) requirements

• Comply with the Property Practitioners Act, PPRA Code of Conduct, FICA, POPIA, Consumer Protection legislation, advertising standards and all Company policies

• Collect, verify and upload buyer and seller FICA documentation

• Complete required risk ratings by Offer to Purchase stage

• Ensure all advertising, marketing materials, property information and communications are accurate, lawful and not misleading

• Avoid making unauthorised legal, financial, tax, investment or technical representations

Agent Activity

• Build and maintain a professional personal brand that reflects positively on Pam Golding Properties

• Maintain PPRA registration, FFC, qualifications and CPD requirements

• Track competing stock and work towards achieving up to 80% market share within the designated farming area

• Record all contacts, leads, valuations, listings, viewings, offers and transaction updates on Alchemy and approved cloud systems

• Collect, verify and upload buyer and seller FICA documentation and complete required risk ratings by OTP stage

• Manage each transaction through registration and transfer, including bonds, conveyancing, suspensive conditions, payments, compliance certificates, occupation arrangements, rates clearances, utility readings and client communication

• Complete a minimum of ten valuations and three new listings per month unless otherwise approved by Management

• Ensure colleague viewings occur within 48 hours where required by Company standards

• Refer qualifying exclusive mandates above designated value thresholds through approved marketing channels where applicable

• Follow all Company protocols relating to commissions, referrals, area management, dispute resolution and client engagement

Key Competencies

• Professional written communication abilities

• Relationship-management and networking capabilities

• High levels of resilience, integrity and self-motivation

• Strong administrative discipline and attention to detail

Education & Experience

• Matric (Grade 12) or equivalent qualification

• Valid PPRA registration and Fidelity Fund Certificate

• Relevant property-related qualifications will be advantageous

Knowledge & Skills Required

• Strong prospecting and lead-generation abilities

• Excellent communication and interpersonal skills

• Strong negotiation and closing skills

• Effective presentation and public-speaking skills

• Strong organisational and time-management skills

• Sound local property-market knowledge

• Commercial awareness and business acumen