GA TECH Technical Business Analyst

Short Description:

Under general supervision, analyzes customer business needs and participates in the planning, design and implementation of new or enhanced systems.

Complete Description:

Agency: Georgia Tech

Scope of Work:

This role is the subject matter expert and the go-to for troubleshooting resources for

Salesforce Lightning Experience and Marketing Cloud. This role integrates complex

analytical and technical capabilities within our Salesforce and Marketing Cloud

instance. This role troubleshoots ongoing technical and data integration issues within

Salesforce. Additionally, this role manages UAT, as well as the adoption and enablement

to hand back to functional users. Functional users include a diverse group of both

technical and non-technical staff in the business unit.

This role requires an advanced knowledge of various documentation processes, business

system architecture and associated technologies, advanced skills in data organization

and analysis, problem solving, systems documentation and report writing as applied

within assigned system(s). Additionally, this role requires skills in functional leadership

and cross communication between functional user and technical groups, the ability to

manage work on multiple projects with competing priorities, effective analytical and

presentation skills, excellent organization, time management skills, and

professionalism.

• Local Atlanta Candidates only
• Hybrid Work Schedule
• Possible contract extension after 6 months.

Technical systems and tools frequently utilized include:

• Salesforce CRM
• Marketing Cloud
• IT Business Management
• Miro
• Microsoft 365 suite

Job Duty 1:

Provide ongoing user support including troubleshooting and resolution of more complex

Salesforce issues.

Job Duty 2:

Strengthen Salesforce reporting capabilities by creating advanced reports and

dashboards, including use of cross‐filters and custom report types.

Job Duty 3:

Build, optimize, and integrate advanced Marketing Cloud features such as:

• Cloud Pages to support digital communication needs and data capture workflows

Job Duty 4:

Collaborate with Marketing, Advising, and Digital Communications teams to translate

business needs into scalable Salesforce/Marketing Cloud solutions.

Job Duty 5:

Ensure data quality and consistency across Marketing Cloud and Salesforce, including

troubleshooting list/segment issues and automation behavior.

Job Duty 6:

Document processes, enhancements, and recommendations to support ongoing

operational excellence.

Minimum Qualifications:

Salesforce Certified Business Analyst

Salesforce Certified Administrator

Demonstrated Salesforce Trailhead knowledge/ranking

Preferred Qualifications:

Salesforce Platform App Builder

Salesforce Marketing Cloud Email Specialist

Strong skills in needs analysis and eliciting requirements from both technical and non-technical teams.

Problem-Solving: Exceptional problem-solving skills with a strong comfort level

working in Salesforce. While you don't need to know all the answers, you must have the

curiosity to find them.

Project Management: Experience with project management tasks, including

requirements of writing and review, flow and process diagramming, and wireframing.

Salesforce Technical Knowledge: Understanding Salesforce skills, including

AppExchange, data management, reports and dashboards, and Marketing Cloud or

other similar CRM systems