General Manager – Agency

About the role

We are seeking an experienced and commercially driven General Manager – Agency to lead the overall growth and development of LCA's agency business. The successful candidate will be responsible for developing and executing the agency business strategy, driving revenue and profitability, expanding the agency network, strengthening strategic partnerships, and leading the agency business development team. This role will work closely with the senior leadership team and internal stakeholders to establish LCA as a preferred healthcare and wellness partner within the agency and intermediary market.

Key responsibilities

• Develop and execute the overall business strategy and growth plan for the agency channel in line with LCA's business objectives
• Drive revenue, profitability, market expansion and business growth through the agency network
• Identify new market opportunities, business segments and strategic partnerships to expand LCA's agency presence
• Establish annual business plans, revenue targets, KPIs and performance measures for the agency business
• Monitor market trends, competitor activities and industry developments to identify opportunities for growth and differentiation
• Build, expand and maintain a strong network of agency partners, corporate intermediaries and strategic business partners
• Lead negotiations and partnership discussions with major agencies and strategic accounts
• Take overall responsibility for achieving agency revenue and business growth targets
• Lead, manage and develop the Agency Business Development team
• Work closely with Operations, Marketing, Medical, Finance and other internal teams to ensure agency requirements are effectively supported

About you

• Bachelor's degree in Business, Marketing, Communications, Healthcare Management or a related field
• Minimum 12 years of relevant experience in business development, sales, commercial management, agency development or a related field
• At least 5 years in a senior management or leadership position
• Proven track record in driving revenue growth, business expansion and strategic partnerships
• Strong experience in developing and managing agency, channel partner or intermediary networks
• Strong commercial acumen with experience in setting and achieving revenue and business targets
• Experience in managing and developing a business development or sales team
• Strong negotiation, presentation, communication and stakeholder management skills
• Strong understanding of the Malaysian agency and intermediary landscape
• Excellent communication skills in English, Bahasa Malaysia and Chinese

About us

LifeCare Alliance (LCA) is part of LifeCare Group, a leading name in preventive healthcare and wellness in Malaysia. We work with a growing network of agency partners to promote comprehensive health screening and wellness solutions. At LCA, we believe in empowering people through early detection, education, and proactive health management — building healthier lives and meaningful careers along the way.