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General Manager (Busy Central Reading Bar)

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General Manager (Busy Central Reading Bar)

Siren Craft Brew

General Manager (Busy Central Reading Bar)

17 days ago

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Important information


Contract type:

Permanent

Location:

Reading, UK

Work mode:

Onsite

Published on:

7 October 2026

What they need


We are on the hunt for an experienced GM to take our Friar Street bar to the next level, growing the sales, creating incredible guest experiences and developing the team around them.

How to apply (read this carefully)

Apply with an up to date CV and cover letter which includes answers to the following:

  • What would make you the right person for this position?

  • Why do you want to work with Siren Craft Brew?

  • What commercial success have you had at previous positions?

  • What are the Siren Craft Brew flagship beers?

If no cover letter is attached, the application will automatically be rejected.

SEND THIS COVER LETTER DIRECTLY TO [email protected]

The salary range in advert includes the following:

  • Base salary up to £38,000

  • Annual Tronc around £5,000 (paid monthly)

  • Annual Bonus Scheme up to 10% of base salary (paid quarterly, KPI dependant, valid after 6 month probation)

About us

Siren Craft Brew is an ambitious, fast-growing and independent brewery that has been in production since early 2013. Since brewing commenced, we’ve picked up numerous awards including Best Brewery in England 2014 (Ratebeer) and Champion Beer of Britain in 2018 (CAMRA).

Our hospitality department consists of our brewery tap yard, a country pub, The George & Dragon and our latest venue in Cheltenham. We pride ourselves on serving fantastic beers and fresh food at both our venues whilst giving our general managers full autonomy!

About you

You’ll need to be pro-active, passionate and flexible, and in return will have the opportunity to really make the role your own whilst working with a fantastic community of beer lovers.

  • Demonstrable passion for beer/food/impeccable hospitality
  • Previous management experience in a similar environment
  • Desire to keep learning and inspire the team and guests
  • Proactive attitude to drive the business forward and explore new opportunities
  • Flexible and always willing to go the extra mile
  • People person with a strong community focus

The Job

RG1 is the frontline of what we do, serving brewery-fresh beer and running some of the most exciting events in the beer scene. We envisage this role evolving over time with opportunities for key involvement in future projects.

Responsibilities

  • Day-to-day running of the Siren Bar and open/close procedures
  • Recruit, manage and grow a dedicated team including training and shift-planning
  • Oversee cellar maintenance and quality standards
  • Manage stock and commercials with regular reporting
  • Work with the management team to assess and implement new offerings
  • Drive the planning and execution of events
  • Marketing of the Siren Bar through social media channels
  • Management of fresh food kitchen and team
  • Driving Sales on a daily basis and influence local marketing projects
  • Maintain labour and gross margin spending budgets on a weekly basis

Benefits

  • 50% off Siren Craft Brew
  • 50% off Food and Drink at Siren Country Pubs
  • FREE staff food on shifts over 6 hours
  • FREE coffee and tea on shift
  • Quarterly Bonus Scheme (after probation)
  • Employee Assistance Scheme (Hospitality Action)

Working Hours - 45 Hour Contract (Includes Weekends)

Job Type: Full-time

Pay: £46,000.00-£48,000.00 per year

Work Location: In person

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