General Manager

A. Strategic Leadership & Business Planning

Develop and execute Durocom Battery's overall commercial and operational strategy, in alignment with the CEO's direction and the company's IPO timeline (target: 2 to 3 years.

• Own the annual business plan, budget, and headcount planning across all five departments.
  Translate boardroom priorities into department-level plans, targets, and accountability structures.
• Act as the CEO's key operational deputy, allowing the CEO to focus on business expansion and external stakeholder matters.

B. Sales & Distribution Management

• Drive revenue growth across retail, distribution, and telemarketing channels nationwide.
• Set and monitor sales targets, pricing strategy, and dealer/distributor network expansion, working closely with the Head of Sales & Distribution.
• Review sales performance regularly and course-correct underperforming channels or territories.

C. Retail & Service Operations

• Oversee retail outlet performance, customer experience, and service quality across all branches.
• Drive the standardisation of retail SOPs to ensure consistent execution across outlets ahead of IPO-level operational scrutiny.
• Work with the Retail & Services Head to address underperforming outlets and identify expansion opportunities.

D. Marketing Oversight

• Ensure marketing strategy and campaigns directly support sales targets, brand positioning, and product launches.
• Align marketing spend and output with commercial priorities set at the GM/CEO level.
• Oversee brand consistency across Durocom's product lines (Durocom & Eurosun).

E. Warehouse & Logistics Governance

• Ensure inventory accuracy, stock availability, and distribution efficiency across all warehouse operations.
• Drive cost optimisation in logistics and warehousing, and resolve cross-functional bottlenecks between warehouse, sales, and retail.
• Ensure Occupational Safety and Health Act 1994(as amended 2022) compliance across all warehouse and logistics operations.

F. Organisational Development, SOP & IPO Readiness

Lead the design, documentation, and rollout of SOPs across all five departments, closing existing gaps identified by management.

• Establish clear KPls and accountability frameworks for each department head, and conduct regular performance reviews.
• Support the CEO and CFO in preparing operational structures, reporting systems, and internal controls required for IPO due diligence.
• Build a performance-driven culture and bench strength within each department ahead of the company's growth and listing plans.
• Escalate material risks, non-compliance, or resourcing gaps to the CEO in a timely manner.