General Manager

Who you are

• 10+ years of experience across general management, marketing, growth, operations, business operations, and/or related leadership roles
• 0→1 mindset with a track record of building in ambiguous, fast-moving environments
• Demonstrated experience scaling a consumer business, with strong command of customer acquisition, growth marketing, funnel optimization, and unit economics (e.g., CAC, conversion, retention)
• Experience leading multiple cross-functional areas and driving execution across growth, marketing, operations, analytics, and technology
• Track record of building and scaling new businesses, products, or service lines in ambiguous, fast-moving environments
• Strategic operator who can set direction while rolling up their sleeves to drive execution
• Strong people leader with experience building, developing, and scaling high-performing teams
• Highly analytical and data-driven, with a track record of using data to make decisions and drive business performance
• Strong executive communicator and collaborator, comfortable partnering with senior leadership and presenting to executives and Boards
• Consumer marketplace or services experience preferred

What the job involves

• Papa Consumer is poised to become Papa’s next major growth engine, expanding our proven enterprise model directly to consumers
• We’re leveraging our nationwide supply network to serve tens of millions of consumers who need support and are willing to pay out of pocket
• With early traction established, we’re looking for an entrepreneurial General Manager to scale the business
• Reporting directly to the CEO, the GM will lead growth, marketing, and operations partnering closely with the technology teams to build the product needed to scale
• Own the Consumer Business: Lead day-to-day strategy and execution across growth, marketing, and operations, with accountability for overall business performance
• Executive Leadership: Partner closely with the CEO and executive team on Consumer strategy, performance, and key decisions; represent the business in Board discussions as needed
• Drive Growth & Marketing: Own customer acquisition across paid media, in-house marketing, and local referral/community channels; rapidly test, learn, and optimize channel performance while developing new strategies and channels to accelerate growth
• Lead Consumer Operations: Oversee activation, inbound support, and visit success, building scalable processes that deliver a strong customer experience
• Drive Cross-Functional Execution: Serve as the central program leader across Consumer workstreams, translating strategy into clear priorities, owners, milestones, and execution
• Own Analytics: Build and use dashboards, funnel metrics, and operating KPIs to identify opportunities, diagnose issues, and drive decisions
• Shape Product: Translate business and customer needs into technology requirements and relative priorities, partnering with Product, Engineering and Design to build the technology needed to scale
• Oversee & Build the Team: Lead the existing ~10-person Consumer team and evolve the organization and capabilities as the business scales

Benefits

• Remote-first environment: Our team thrives in a remote-first environment. No matter where home finds you, you’re 100% part of the team
• Great insurance: We offer comprehensive medical, dental, and vision coverage, HSA/FSA plans, life insurance, and short- and long-term disability coverage
• Long-term rewards: At Papa, we match your energy and your 401K—up to 4%. On top of competitive pay, we provide equity in a high-growth startup
• Generous PTO: R&R rates high at Papa. We offer flexible PTO and 11+ paid holidays so you have time to do what you love with who you love
• Whole-human support: Your well-being is tops, so you’ll have access to Ginger, Talkspace, and Happify, along with financial well-being providers
• Papa for Papa: We all need a pal sometimes. Papa employees have access to Papa Pals for an extra set of hands when you and your loved ones need it most
• Family bonding: Families come in different shapes and sizes. We’re here for them all. Papa provides 12 weeks of gender-neutral parental leave, for true time with your new teeny