General Manager

About the role

Lead and oversee the overall hotel operations, ensuring high standards across Rooms, F&B, Guest Experience, Engineering, Finance, Sales & Marketing, and People & Culture. Develop and execute business strategies to achieve the hotel's financial, operational, and guest experience objectives.

Key responsibilities

• Drive revenue growth, profitability, and overall business performance across hotel operations and F&B
• Maintain and strengthen the hotel's brand positioning, guest experience, and service standards
• Develop strong relationships with key guests, business partners, local communities, and other stakeholders
• Lead, coach, and develop the management team to build a high-performing and service-oriented culture
• Monitor operational performance, guest feedback, quality standards, and financial results, taking appropriate action to improve performance
• Work closely with Sales & Marketing teams to drive occupancy, ADR, RevPAR, F&B revenue, and overall commercial performance
• Ensure compliance with company policies, hotel standards, legal requirements, and safety regulations
• Identify opportunities for operational improvement, cost optimization, and sustainable business growth
• Represent the hotel and company professionally with owners, senior management, partners, guests, and external stakeholders

About you

• Bachelor's degree or higher in Hospitality Management, Business Administration, or a related field
• 10+ years of experience in hotel operations, with proven experience at senior management level
• Previous experience as General Manager / Hotel Manager / Resort Manager in an upscale, luxury, lifestyle, or boutique hotel environment
• Strong understanding of hotel operations, P&L management, revenue generation, and commercial strategy
• Proven track record in leading and developing diverse teams
• Strong leadership, communication, negotiation, and stakeholder management skills
• Commercially driven with strong business acumen and a hands-on leadership approach
• Excellent command of English and Thai
• Experience in lifestyle, luxury, independent, or international hotel brands will be highly valued
• Experience working in a resort destination, particularly Hua Hin or other key leisure destinations, is an advantage