General Manager

General Manager – Asian Surf Cooperative (ASC)

Asian Surf Cooperative (ASC) is hiring.

General Manager – Business Operations

This is not a typical General Manager role.

We’re looking for someone to help build the future of competitive surfing in Asia.

ASC is evolving from an event organization into a digital ecosystem that connects athletes, clubs, officials, event organizers, governments, brands, and partners across the region. Our vision is to become the operating platform for surfing in Asia.

We’re looking for a leader who can turn vision into execution by building systems, improving operations, leading people, and growing sustainable revenue.

You’ll be responsible for:

⁠ ⁠Leading the day-to-day operations of ASC

⁠ ⁠Building scalable systems and SOPs

⁠ ⁠Managing and developing our team

⁠ ⁠Driving recurring revenue and business growth

⁠ ⁠Overseeing finance, administration, technology, marketing, and event operations

⁠ ⁠Working closely with the CEO to execute our long-term strategy

⁠ ⁠Helping digitize and modernize the surfing industry

We’re looking for someone who:

⁠ ⁠Has strong leadership and operational management experience

⁠ ⁠Thinks in systems, not just tasks

⁠ ⁠Understands finance, project management, and business development

⁠ ⁠Is comfortable with technology, AI, and digital transformation (Have AI Experience)

⁠ ⁠Can lead multiple teams and projects with confidence

⁠ ⁠Wants to build something meaningful with long-term impact

⁠ ⁠Wants to build something meaningful with long-term impact

Experience in surfing is a bonus—but it is not essential. We value leadership, integrity, commercial thinking, and the ability to build great organizations above all else.

This is an opportunity to help shape the future of surfing in Asia and work alongside an ambitious team passionate about growing the sport.

If this sounds like you—or someone you know—we’d love to hear from you.

Please send your CV and a short cover letter explaining why you’re the right person to lead ASC into its next chapter.

Feel free to share this post with anyone who may be a great fit.

Work Location: In person