General Manager

Dilawri Overview

Join Canada’s Largest Automotive Group

If you are looking to grow your career with an organization driven by excellence, integrity, and innovation, Dilawri offers an environment where people are supported and empowered to succeed.

Founded in 1985, Dilawri is Canada’s largest automotive group and one of Canada’s Best Managed Companies. Dilawri operates over 80 franchised dealerships, representing more than 35 of the world’s most respected automotive brands across British Columbia, Alberta, Saskatchewan, Ontario, Quebec, and Washington, DC.

With a team of more than 4,000 employees, Dilawri fosters a culture rooted in collaboration, accountability, and continuous learning. Our values of Excellence, Leading, Teamwork, Integrity, Innovation, and Giving Back guide how we work, how we lead, and how we serve our customers and communities. Through the Dilawri Foundation, we are also committed to making a meaningful impact in the communities we serve.

Discover how you can build your career with Dilawri

Position Overview

Mercedes-Benz Boundary is looking for a General Manager to lead the dealership with a clear focus on customer experience, variable performance, and team development.

This is a hands-on leadership role. The successful candidate will be actively involved in the day-to-day business, driving sales performance, building a strong appointment culture, and ensuring the team is aligned, accountable, and focused on results.

This role reports directly to the Director of Operations and is responsible for the overall performance of the dealership, with a strong emphasis on Variable Operations.

We are open to developing the right candidate. Previous General Manager experience is not required, but a strong foundation within an automotive dealership is essential.

Compensation for this position is commission based.

Primary Duties and Responsibilities

• Lead the dealership with a variable-driven mindset, focused on volume, gross, and disciplined inventory management

• Build, coach, and develop a high-performing team across sales and supporting departments

• Drive a strong appointment culture and ensure consistent execution from lead to delivery

• Be actively involved in the business — desking deals, supporting managers, and working with the team on the floor

• Ensure dealership processes are followed, reinforced, and continuously improved

• Create accountability through daily and weekly performance reviews and structured meetings

• Maintain a high level of customer focus across all touchpoints

• Work closely with department leaders to align strategy, execution, and results

• Represent the dealership with professionalism to customers, staff, and manufacturer partners

Qualifications Required

• Experience working within an automotive dealership environment is required (Sales Manager, GSM, General Manager or similar)

• Strong understanding of how a dealership operates, particularly within Variable Operations

• Proven ability to drive performance, coach people, and build a team culture

• Comfortable working in a fast-paced, hands-on environment

• Customer-focused, competitive, and results-driven

• Willing to learn, adapt, and execute within a structured approach

• Strong communication and leadership presence

• Experience with dealership systems (180, CDK, or equivalent) is an asset

• Valid VSA License (or ability to obtain)

• Legally entitled to work in Canada

About Dilawri

In addition to working with and learning from a team of leading professionals in the automotive industry, our benefits include:

• Discounted employee vehicle purchase program

• Job-specific coaching & training programs

• Comprehensive health & dental plans

• Employee wellness & assistance programs

• Employee social events

Build your career with a team that is driven by excellence, integrity and innovation.

Discover Dilawri.