General Manager

General Manager – Gold’s Gym Ready to lead an energetic team in a fast-paced fitness environment? Gold’s Gym Swift Creek is searching for a passionate, results-driven General Manager who’s ready to take charge, build community, and elevate member experiences. If you're a natural leader with a love for fitness and a talent for inspiring others — we want to hear from you!

Why Join Gold’s Gym Swift Creek?

• Be part of an iconic fitness brand with a legacy of strength and innovation.

• Lead a dynamic team in a high-energy, supportive environment.

• Help shape a vibrant gym culture for our diverse, motivated members.

• Make a real impact through team development, customer service excellence, and strategic growth.

• Benefits:

• Health, Dental & Vision Insurance

• Paid Time Off

• 401K

What You’ll Do Leadership & Management

• Oversee day-to-day operations, maintaining a clean, safe, and welcoming gym.
• Manage and optimize operational budgets, staffing, and payroll.
• Hire, train, mentor, and schedule a high-performing team.
• Drive performance through motivation, accountability, and continuous improvement.

Sales & Customer Experience

• Lead the gym’s sales strategy, ensuring systems and outreach programs are effectively executed.
• Deliver and coach top-tier customer service in a high-volume environment.
• Resolve customer concerns with empathy and professionalism.
• Organize and promote monthly in-gym events in collaboration with corporate marketing.

What You Bring to the Table

• 5+ years of professional experience, preferably in fitness, retail, or hospitality.
• Leadership experience in team development, operations, and budget management.
• Sales-minded with the ability to execute promotional outreach and meet KPIs.
• Passion for fitness, wellness, and helping others achieve their goals.
• Strong interpersonal and communication skills, both verbal and written.
• Entrepreneurial mindset with a hands-on approach and a drive for excellence.
• High school diploma required; Associate or Bachelor's degree in business or a related field preferred.
• CPR Certification (or willingness to obtain upon hire).

Other Details

• Location - Mechanicsville
• Position Type: Full-Time, On-Site

If you're ready to grow your career, lead with purpose, and thrive in a people-first environment — apply now!