General Manager

Location: Thailand

We’re looking for a commercially minded General Manager who can look at the business end-to-end from product and pricing, to channels, team performance and overall P&L.

The Role

• Take ownership of the overall commercial direction and growth of the business
• Lead the Sales and Marketing teams, bringing both functions together as one commercial team
• Shape product and range strategy for the Thai market, including product mix, pricing and channel strategy
• Drive growth across Modern Trade, Traditional Trade, Dealers and E-commerce
• Own commercial targets and P&L, with a strong focus on sustainable business growth
• Work closely with the leadership team to turn market opportunities into practical commercial actions
• Develop and lead managers, building a strong and collaborative commercial team

What We’re Looking For

• Strong relevant experience across product and commercial functions
• Background in Stationery, FMCG, Consumer Goods or a related consumer business
• Experience across both Sales and Marketing, ideally with experience managing managers
• Strong commercial judgement across product, pricing and channel decisions
• Good understanding of the Thai market, with strong relationships across Modern Trade and distribution channels
• Comfortable taking ownership of business targets and P&L
• Fluent in Thai and English