General Manager

The General Manager owns the full performance of one West Coast Strength location: membership growth, personal training revenue, member experience, staff, and facility. You run the club day to day and are accountable for its results.

Sales and membership growth

• Hit monthly membership and personal training sales targets for the club
• Coach staff on tours, discovery questions, and closing
• Drive local community partnerships, referral programs, and in-club promotions

Member experience and retention

• Set the standard for how members are greeted, helped, and known by name
• Resolve member concerns, billing questions, and cancellations
• Track attendance and retention trends and act on members at risk of leaving

Team leadership

• Recruit, hire, onboard, and train front desk, membership, and coaching staff
• Build weekly schedules within the labor budget
• Hold regular one-on-ones and team huddles, and give clear, direct feedback

Operations and facility

• Follow and enforce company standard operating procedures
• Own cash handling, inventory, and daily close procedures
• Keep the facility clean, safe, and fully functional
• Use our club management, CRM, and training systems daily

Financial accountability

• Manage club revenue, labor, and controllable expenses against budget
• Review sales, conversion, and retention reports and report results to leadership

How success is measured

• Net membership growth
• Lead-to-sale conversion
• Day One consult completion
• Personal training revenue
• Member retention
• Labor to budget
• Staff training completion

What you bring

Required

• 2+ years of management experience in fitness, hospitality, or retail
• Proven record of hitting sales targets and coaching others to hit theirs
• Experience hiring, scheduling, and leading hourly teams
• Comfortable reading reports, managing a budget, and acting on trends
• Confident with software and quick to learn new systems
• Available for early mornings, evenings, and weekends as needed

Preferred

• Gym or fitness club experience, especially in membership sales
• Bachelor’s degree in business, kinesiology, or a related field

What we look for

• You genuinely like people, members and staff alike
• You lead from the floor, not the office
• You hold a high standard and say clearly when it isn’t being met
• You want to grow with us. Many of our leaders started at the front desk.

Pay: $60,000.00 - $90,000.00 per year

Work Location: In person