General Manager

Job Overview

General Manager | Residential Electrical & Generator Services

Location: Bradenton / Sarasota, Florida

Salary: $160,000–$175,000 Base + 30–40% Bonus

Responsibilities

• Lead the full branch operation across Residential Electrical Services and Power/Generators.
• Take ownership of branch P&L, revenue growth, EBITDA improvement, and overall financial performance.
• Develop and implement strategies to restore consistent top-line growth and achieve targeted profitability.
• Improve call-board utilisation, targeting 100% of available capacity.
• Lead and coach the sales team, improving conversion rates, average ticket values, and price-objection handling.
• Oversee the generator sales and installation pipeline, including drawings, permitting, installation, and ongoing service.
• Strengthen scheduling, dispatch, capacity planning, and operational execution to minimise delays and cancellations.
• Maintain pricing discipline, protect margins, and monitor material and labour performance.
• Recruit, retain, and develop electricians, generator technicians, and operational personnel.
• Partner closely with the existing Operations Managers to improve accountability and daily performance.
• Coordinate with divisional leadership to increase marketing investment as field capacity expands.
• Establish repeatable operating processes and performance standards to support sustainable branch growth.
• Identify opportunities for additional service-line expansion.

Qualifications

• Proven success as a General Manager, Branch Manager, or senior Operations Manager within residential home services.
• Residential HVAC, Plumbing, or Electrical Services experience required.
• Demonstrated experience managing technicians, dispatch, sales, and daily branch operations.
• Experience overseeing or supporting full P&L responsibility, ideally within a business generating approximately $5M–$15M in revenue.
• Strong understanding of service KPIs, including call-board utilisation, conversion rates, average ticket, labour capacity, and profitability.
• Proven ability to increase revenue, improve operational efficiency, and strengthen EBITDA performance.
• Experience recruiting field technicians and developing high-performing operational teams.
• Strong sales leadership experience, including coaching salespeople and overcoming customer price objections.
• Residential Electrical and standby-generator experience strongly preferred.
• Experience managing generator installations, permitting, and municipal approval processes preferred.
• Private Equity-backed or multi-location home-services experience preferred.
• HVAC background or relevant trade licence advantageous, although no specific certification is mandatory.

Required Skills

• Full branch P&L management
• Residential home-services operations
• Revenue growth and EBITDA improvement
• Sales leadership and coaching
• Call-board utilisation and dispatch management
• Financial and operational KPI management
• Pricing discipline and margin improvement
• Workforce planning and technician recruitment
• Team leadership and development
• Process improvement and operational execution
• Customer relationship management
• Strategic planning and commercial decision-making

Preferred Skills

• Residential electrical services
• Standby-generator sales and installation
• Generator permitting and project management
• HVAC operational experience or relevant trade licence
• Private Equity-backed business experience
• Multi-location or multi-service-line leadership
• Experience scaling a $5M–$10M+ branch
• New service-line development
• Business transformation and profitability improvement

Location

• Bradenton / Sarasota, Florida
• Full-time, on-site branch leadership position.
• Relocation may be considered for the right candidate.
• Relocation assistance of up to $10,000 available.

Ideal Candidate

• A commercially driven, proactive leader with a strong sense of urgency and accountability.
• Comfortable taking full ownership of a branch and making decisions that directly influence financial performance.
• A visible, hands-on leader who can earn the respect of experienced electricians, generator technicians, and operational managers.
• Strong sales mentality, with the confidence to challenge performance, coach teams, and improve conversion without compromising margins.
• Detail-oriented and capable of managing complex operational processes, particularly generator permitting and installation.
• Comfortable balancing immediate operational improvements with longer-term business growth.
• An ambitious individual motivated by the opportunity to lead an established business, restore profitability, and contribute to the continued expansion of a rapidly growing Private Equity-backed platform.

If your skills and qualifications align with the requirements of this role, please send your CV to:

[email protected]