General Manager

. Job Purpose

The General Manager is responsible for overseeing the overall business operations, managing departmental heads and managers, achieving business objectives, improving operational efficiency, monitoring employee performance, and ensuring that all departments function according to the company's policies, procedures, and strategic goals.

The General Manager acts as the link between the Managing Director and all departmental managers to ensure effective coordination, accountability, and business growth.

2. Key ResponsibilitiesA. Overall Business Management

• Manage and supervise the day-to-day operations of the company.
• Implement business strategies, policies, and decisions approved by the Managing Director.
• Ensure all departments work towards achieving the company's monthly, quarterly, and annual targets.
• Identify operational challenges and implement corrective measures.
• Monitor overall business performance and submit regular reports to the Managing Director.
• Ensure efficient utilization of company resources, manpower, materials, and finances.
• Identify opportunities for business expansion, cost reduction, and improved profitability.

B. Sales and Marketing Management

• Monitor the performance of the Sales Manager, Area Sales Managers (ASMs), and Sales Executives.
• Ensure achievement of assigned sales, collection, dealer development, and market expansion targets.
• Review daily, weekly, and monthly sales reports.
• Monitor territory-wise sales performance and take corrective action where targets are not achieved.
• Ensure proper dealer appointment procedures and compliance with New Dealer Opening (NDO) requirements.
• Monitor outstanding payments, overdue accounts, and collection performance in coordination with the Accounts Department.
• Review market feedback, competitor activities, product demand, and pricing trends.
• Ensure that sales teams operate within approved territories and follow company pricing, credit, and incentive policies.

C. Departmental Supervision

• Supervise the performance of all departmental managers and team leaders.
• Establish clear responsibilities, Key Result Areas (KRAs), and performance targets for each manager.
• Conduct regular performance review meetings with departmental heads.
• Ensure proper coordination between Sales, Accounts, HR, Administration, Factory, and Logistics.
• Identify gaps in departmental performance and ensure timely corrective action.
• Ensure managers submit their daily reports within the prescribed deadline.
• Hold managers accountable for the performance, discipline, and productivity of their respective teams.

D. Human Resources and Employee Management

• Coordinate with the HR Manager regarding recruitment, onboarding, employee discipline, attendance, and manpower planning.
• Review employee attendance, punctuality, productivity, and performance.
• Ensure all managers conduct regular employee performance reviews.
• Support the implementation of company HR policies, procedures, and disciplinary systems.
• Identify training requirements and improve employee skills and productivity.
• Review staffing requirements and approve manpower proposals within delegated authority.
• Ensure that employee grievances and workplace issues are addressed appropriately.
• Promote a professional, accountable, and performance-oriented work culture.

E. Finance and Accounts Monitoring

• Monitor the company's overall financial performance in coordination with the Accounts Department.
• Review sales revenue, operating expenses, cash flow, receivables, payables, and profitability reports.
• Ensure that expenses are incurred within approved budgets and authorization limits.
• Monitor customer credit limits, outstanding balances, and collection efficiency.
• Review monthly financial reports, profit and loss statements, and other management reports.
• Coordinate with the Accounts Manager to ensure timely statutory filings and compliance.
• Identify unnecessary expenses and recommend cost-control measures.
• Ensure financial transactions are supported by proper documentation and approvals.

F. Factory, Inventory and Logistics Management

• Monitor factory production, manpower utilization, and operational efficiency, where applicable.
• Ensure timely availability of materials and proper coordination between procurement, production, and sales.
• Monitor stock levels, inventory movement, dispatches, and delivery performance.
• Ensure proper storage and handling of goods to prevent damage and losses.
• Review vehicle utilization, transportation costs, and delivery schedules.
• Coordinate with factory and logistics managers to resolve operational bottlenecks.
• Ensure compliance with workplace safety standards and applicable regulations.

G. Reporting and Management Review

• Collect and review daily reports from all departmental managers.
• Verify whether reported activities and results are aligned with assigned targets.
• Submit a consolidated daily management report to the Managing Director.
• Prepare weekly and monthly performance summaries covering sales, collections, expenses, operations, HR, and employee productivity.
• Highlight critical issues requiring management decisions.
• Ensure action plans are prepared for all significant performance gaps.
• Track pending tasks and follow up with responsible managers until closure.

H. Policy Implementation and Compliance

• Ensure all employees and managers comply with company policies, procedures, and instructions.
• Ensure proper documentation and approval procedures are followed across departments.
• Monitor compliance with applicable labour, tax, safety, and other statutory requirements in coordination with the relevant departments.
• Prevent unauthorized discounts, credit approvals, expenditures, purchases, and commitments.
• Report serious violations, financial irregularities, or operational risks to the Managing Director.
• Maintain confidentiality of company information, financial records, business strategies, and customer data.

3. Key Result Areas (KRA)KRAPerformance ExpectationsBusiness GrowthAchieve company-wide business objectivesSales PerformanceMonitor achievement of assigned sales targetsCollection ManagementImprove collection efficiency and control overdue paymentsProfitabilityImprove margins and control operating costsManager PerformanceEnsure managers meet their assigned KRAsEmployee ProductivityImprove attendance, discipline, and work performanceOperational EfficiencyReduce delays, wastage, and operational bottlenecksFinancial MonitoringReview financial reports and maintain expense controlReporting ComplianceEnsure timely and accurate daily, weekly, and monthly reportsPolicy ComplianceEnsure adherence to company procedures and approved authority limitsDealer DevelopmentSupport expansion of the dealer network and market coverageIssue ResolutionEnsure timely resolution of critical operational problems4. Daily Reporting Requirements

The General Manager must submit a consolidated daily report to the Managing Director before the deadline prescribed by management.

The report must include:

• Overall sales performance against targets.
• Collections achieved and outstanding payments.
• Department-wise performance and significant deviations.
• Manager-wise reporting and employee productivity status.
• Factory, inventory, dispatch, and logistics updates, where applicable.
• Major expenses and financial issues requiring attention.
• Employee attendance, discipline, and manpower issues.
• Critical operational problems and risks.
• Pending decisions and matters requiring the MD's approval.
• Corrective actions taken and follow-up plans for the next working day.

Reporting Rule: Every departmental manager must submit their daily report to the General Manager within the prescribed timeline. The General Manager must review the reports, follow up on missing submissions, and provide a consolidated report to the Managing Director.

5. Authority and Accountability

The General Manager is authorized to:

• Supervise departmental managers and monitor their performance.
• Assign operational responsibilities and follow up on deliverables.
• Recommend recruitment, training, and performance-related actions.
• Recommend process improvements and cost-control measures.
• Approve routine operational matters within the authority delegated by the Managing Director.

The General Manager must obtain prior approval from the Managing Director for decisions exceeding delegated authority, including significant financial commitments, exceptional credit approvals, major policy changes, and other reserved management decisions.

The General Manager is accountable for the overall performance, coordination, discipline, and operational efficiency of the departments under their supervision.

6. Qualifications and Experience

• Bachelor's degree in Business Administration, Commerce, Management, or a related field preferred.
• Relevant experience in general management, business operations, sales management, or administration.
• Experience in trading, industrial hardware, distribution, or manufacturing is an advantage.
• Strong leadership, decision-making, communication, and problem-solving skills.
• Good understanding of sales operations, financial reporting, inventory, and employee management.
• Ability to analyse business reports and make data-driven decisions.
• Proficiency in MS Excel, reporting systems, and business management software.
• Ability to manage multiple departments and achieve organizational targets.

7. Performance Review

The General Manager's performance will be evaluated periodically by the Managing Director based on:

• Achievement of company-wide targets.
• Departmental and manager-wise performance.
• Sales growth, collections, and profitability.
• Operational efficiency and cost control.
• Timeliness and accuracy of management reporting.
• Employee discipline and productivity.
• Compliance with company policies.
• Effectiveness in resolving business issues.

Pay: From ₹22,000.00 per month

Benefits:

• Cell phone reimbursement
• Flexible schedule

Work Location: In person