General Manager, Community Publications

Title: General Manager

Location: Tampa Bay, FL

Position Overview

The Tampa Bay Times is seeking a strategic and growth-oriented General Manager to lead the development, performance, and expansion of our community-based publication portfolio. This role will oversee key print and digital products including the Beacon community publications, tbt* weekly, the quarterly Senior Living publication, and all affiliated digital assets.

Reporting directly to the VP of Advertising, this individual will play a critical role in aligning product strategy with revenue growth, supporting sales initiatives, and driving audience engagement across diverse local markets. This is a highly visible role with direct impact on both editorial reach and advertising performance.

Key Responsibilities

• Lead the vision, positioning, and ongoing development of Beacon community publications, tbt* weekly, and Senior Living products
• Oversee the integration and performance of all associated digital assets
• Identifyopportunities to evolve products based on audience insights, advertiser needs, and market trends
• Partner closely with sales leadership and teams to position and promote the product portfolio
• Develop new revenue-generating opportunities, including special sections, themed content, and community events
• Support the creation of sales materials, packaging, and go-to-market strategies
• Contribute as Subject Matter Expert on strategic, audience-based presentations
• Play a key leadership role in the Beacon 5-year expansion strategy, beginning with the launch into Manatee County in 2026
• Evaluate new markets, audience segments, and distribution strategies to drive growth
• Identifyand test innovative media products and offerings
• Serve as a public-facing ambassador for the publications at networking events, community functions, and industry gatherings
• Build relationships with local stakeholders, business leaders, and community organizations
• Work closely with editorial, marketing, design, and digital teams to ensure product excellence and consistency
• Align internal stakeholders around product priorities, timelines, and performance goals

Qualifications

• 3–7+ years of experience in product management, media, publishing, or a related field
• Strong understanding of print and digital media ecosystems
• Proven ability to collaborate with sales teams and contribute to revenue growth
• Experience launching or scaling products, markets, or initiatives
• Excellent communication, presentation, and stakeholder management skills
• Entrepreneurial mindset with a passion for local journalism and community engagement

Preferred Qualifications

• Experience in local media, community publications, or regional advertising markets
• Familiarity with event-based revenue models and sponsored content
• Background in audience analytics, CRM tools, or digital product platforms