General Manager - CRM

General Manager – CRM (Real Estate)

Location: Shimla / New Delhi
Employment Type: Full-time
Industry: Real Estate

Company Description

Auramah Valley is a private 100-acre luxury estate in Naldehra, Shimla, offering a unique blend of luxury residences, lifestyle experiences, boutique hospitality, and world-class amenities. The estate features contemporary penthouses, fine dining, a members-only clubhouse, heated pools, wellness facilities, sports amenities, and helicopter connectivity.

At Auramah Valley, we are building a community where nature, culture, and legacy come together through curated art, cultural festivals, wellness retreats, and sporting experiences throughout the year.

Role Overview

We are looking for an experienced and customer-focused General Manager – CRM (Real Estate) to manage the complete customer relationship lifecycle, from booking and documentation to possession and post-sales service.

The ideal candidate should have strong experience working with reputed real estate developers and excellent knowledge of buyer documentation, collections, registrations, customer communication, and CRM systems.

Key Responsibilities

• Manage the complete customer relationship and post-sales lifecycle.
• Handle buyer onboarding and documentation, including Builder-Buyer Agreements.
• Coordinate with customers for timely completion of documentation and formalities.
• Manage receivables and payment collections from buyers as per construction-linked timelines.
• Coordinate closely with the Construction and Project teams regarding project progress and timelines.
• Communicate buyer-specific requirements, customization requests, and instructions to the relevant internal teams.
• Prepare and coordinate documentation required for property registration.
• Ensure proper maintenance and filing of all customer documents in both physical and digital formats.
• Manage customer communications and ensure timely resolution of queries and concerns.
• Maintain accurate customer records and update CRM systems regularly.
• Develop and implement effective CRM processes and customer service standards.
• Ensure a seamless and premium customer experience throughout the customer journey.
• Coordinate with Sales, Finance, Legal, Construction, and other internal teams for smooth customer servicing.
• Prepare CRM reports, MIS, collection reports, customer status reports, and management dashboards.
• Handle escalated customer concerns and ensure timely resolution.
• Maintain confidentiality and accuracy of all customer-related information.

Candidate Requirements

• Minimum 5+ years of experience in CRM / Customer Relationship Management within the Real Estate industry.
• Must have worked with a reputed real estate developer.
• Preference will be given to candidates who have worked with the Top 20 Real Estate Developers in India.
• Strong experience in Builder-Buyer Agreements, customer onboarding, collections, registration documentation, and post-sales processes.
• Experience in managing CRM systems and customer databases.
• Excellent communication, relationship management, and stakeholder coordination skills.
• Strong documentation and reporting skills.
• Ability to manage high-value and premium real estate customers.
• Strong understanding of the real estate customer lifecycle.

Preferred Profile

• Experience in luxury real estate projects will be an added advantage.
• Strong coordination experience with Sales, Legal, Finance, and Construction teams.
• Professional personality with excellent client-handling skills.
• Ability to work independently and manage multiple customer requirements simultaneously.

Job Location: Shimla or New Delhi

Pay: ₹100,000.00 - ₹125,000.00 per month

Benefits:

• Food provided
• Provident Fund

Work Location: In person