General Manager- Element- Opelika, AL

Lead with Excellence, Inspire Every Stay.

As the General Manager (GM), you will steer every aspect of hotel operations, shaping exceptional guest experiences and driving team success. This role is perfect for a hands-on hospitality leader who thrives in a competitive market, excels in revenue generation, and is passionate about delighting both guests and associates.

The GM serves as the hotel's ambassador—internally and externally—ensuring brand standards are exceeded, operational excellence is maintained, and strong community relationships are cultivated.

Key Responsibilities

• Lead, coach, and inspire the hotel team while fostering a service-minded culture aligned with hotel values
• Oversee all hotel operations to ensure exceptional guest experiences and brand compliance
• Drive revenue growth, market share performance, and overall financial results
• Effectively manage labor, operating expenses, and profitability
• Ensure compliance with franchise quality assurance standards and guest inspection requirements
• Champion internal and external communications, documentation, and recordkeeping
• Build brand awareness and represent the hotel within the local community
• Enhance both guest satisfaction and associate engagement and retention

Required Qualifications

• 3–5 years of prior Hotel General Manager experience
• Background in Food & Beverage, Restaurant Management, and/or Bar Sales
• Experience with hotel management software and POS systems (Marriott systems strongly preferred)
• High-energy leadership style with a strong commitment to sustainability and eco-friendly operations
• Proven ability to lead teams, drive revenue, and attract talent in a competitive market

Preferred Qualifications

• Experience in a senior-level hotel management role
• Bachelor’s degree in Hospitality Management, Hotel & Restaurant Management, Business Administration, or a related field

Benefits & Perks

• BCBS of Alabama Health, Dental, and Vision plans
• Employer-paid Life Insurance, AD&D, and EAP
• Employee Wellness Plan with optional supplemental coverage
• Simple IRA retirement plan with company match
• Paid Time Off (PTO)
• Quarterly bonus program

Equal Opportunity Employer
We are an equal opportunity employer and participate in the E-Verify program. Employment decisions are made without regard to race, color, national origin, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, disability, protected veteran status, genetic information, or any other status protected by applicable law.