NordEast Vehicle Distributors
General Manager Geely
Skills
2 months ago
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Important information
Contract type:
Permanent
Location:
Auckland, New Zealand
Work mode:
Onsite
Published on:
2 September 2026
What they need
Join Giltrap Group as a General Manager - Geely
As General Manager Geely, you will lead the Geely business in New Zealand and deliver sustainable growth, profitability and brand development.
This newly created role reflects the strategic importance of Geely within NordEast and the significant growth opportunity ahead. Geely is one of the world's largest automotive manufacturers and is rapidly establishing itself as one of New Zealand's fastest-growing automotive brands.
As a member of the NordEast Senior Leadership Team, you will play a key role in shaping the future direction of both the Geely business and the wider NordEast organisation.
This role sits within NordEast, a Giltrap Group company and the only automotive distributor globally to represent all six Geely Group brands: Geely, Zeekr, Farizon, Volvo, Polestar and Lotus. This provides a unique platform, strong global OEM relationships and the opportunity to help shape the growth of one of the world's leading automotive groups in New Zealand.
You will be accountable for overall business performance, the relationship with Geely, sales delivery, dealer network performance and execution of the Geely Game Plan through direct and shared functional teams
Your key responsibilities will include:
- Lead the Geely business strategy and annual Game Plan, establishing clear priorities and delivering agreed commercial, brand and operational outcomes.
- Own sales, revenue, profitability, market share and operating contribution, including budgeting, forecasting, pricing, incentives, inventory and expenditure.
- Manage the strategic relationship with Geely and lead discussions on supply, volume, product planning, pricing, launches and business performance.
- Lead, coach and develop the Sales Manager Geely, Corporate Sales Manager and Dealer Development Manager, building a high-performing and commercially focused team.
- Drive sales and dealer network performance, ensuring dealers have the capability, support, training and resources required to succeed.
- Align Product Strategy & Planning, Marketing, Finance and Aftersales to successfully execute product launches, sales initiatives and strategic priorities.
- Identify growth opportunities, competitive threats and market risks, implementing corrective actions where required.
- Operate within appropriate governance frameworks, ensuring compliance with legal, regulatory, OEM and Giltrap Group requirements
Why This Role?
- Lead the New Zealand business for a top 10 global OEM.
- Take on a newly created role that reflects the growth potential and strategic importance of Geely within NordEast.
- Become a member of the NordEast Senior Leadership Team and help shape the future of a rapidly growing automotive distributor.
- Help establish Geely as one of New Zealand's fastest-growing automotive brands.
- Influence strategy, commercial performance, dealer network growth and customer experience.
- Join NordEast, the only distributor globally representing all six Geely Group brands: Geely, Zeekr, Farizon, Volvo, Polestar and Lotus.
About You
You are a commercially focused senior leader who can build a growing automotive brand, create strong partnerships and turn strategy into results. You bring sound judgement, strong leadership capability and the confidence to make timely commercial decisions in a fast-moving environment.
You will also have:
- Significant experience in automotive, distribution, retail or a related commercial leadership role.
- A proven track record of delivering sustainable commercial growth and business performance.
- Strong strategic, financial and commercial capability, including experience developing and executing business plans and budgets.
- Experience building productive relationships with OEMs, dealer networks and other key stakeholders.
- Exceptional leadership, communication, negotiation and influencing skills.
- Experience leading change within a growing or evolving business.
- A strong understanding of sales performance, dealer operations and customer outcomes.
What We Offer
When you join Giltrap Group, you're joining New Zealand's leading automotive group. We provide training, ongoing support and genuine career prospects.
You'll enjoy a competitive executive remuneration package including:
- Competitive base salary.
- Performance based bonus programme.
- Company vehicle.
- Mobile phone and business tools.
- Ongoing training and professional development opportunities.
- Senior leadership development opportunities within Giltrap Group.
- Comprehensive CARE Programme for Health and Wellbeing.
- A paid day off on your birthday.
- Two paid days each year to volunteer at a community organisation.
About Us
NordEast is the New Zealand distributor for Geely, Zeekr, Farizon, Volvo, Polestar and Lotus. As the only distributor globally to represent all six Geely Group brands, NordEast occupies a unique position within the Geely ecosystem and is at the forefront of one of the automotive industry's most significant growth stories.
At Giltrap Group, we're more than just a business. We're a family-owned New Zealand company with a passion for cars and a commitment to our people. Our vision is to be a great New Zealand company driven by the love of cars. We excel in customer service and build enduring partnerships by valuing each other, working together and going the extra mile every time
Accelerate your career with Giltrap Group. Apply today and become a part of the Giltrap Group whānau!
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