General Manager - (Modern Trade & Quick Commerce )

Job Description:-

Candidate will be responsible for developing strategic partnerships with leading organized retail chains and quick commerce platforms, driving nationwide distribution, ensuring maximum product availability, and delivering profitable business growth.

This leadership role requires expertise in Modern Trade, Key Account Management, Supply Chain Coordination, Category Management, Commercial Negotiations, and Business Development within the FMCG/Dairy industry.

Key Responsibilities:-

Business Development & Key Account Management

• Develop and execute the Modern Trade & Quick Commerce strategy across India.
• * Establish and strengthen business relationships with leading accounts including:
  * Blinkit
  * Zepto
  * Swiggy Instamart
  * Amazon Now
  * Flipkart Minutes
  * BigBasket
  * Reliance Retail
  * Metro Cash & Carry
  * Best Price (Walmart)
  * Spencers
  * Natures Basket
  * D-Mart
• Build and manage strategic relationships with leading retail and quick commerce partners national and regional retail chains.
• Drive complete SKU listings across all platforms.
• Negotiate annual business agreements, commercial terms, margins, trade investments, and Joint Business Plans (JBPs).
• Identify new growth opportunities and emerging channels.

Distribution & Market Expansion

• Expand product availability across Metro, Tier I, Tier II, Tier III and emerging markets.
• Coordinate with distributors, dark stores and fulfilment centres for superior execution.

Supply Chain & Inventory Management

• Coordinate with Supply Chain, Manufacturing, Planning and Logistics teams.
• Ensure high service levels, inventory optimization and fill rates.
• Minimize stock-outs while maintaining freshness for dairy products.
• Improve forecasting accuracy and replenishment efficiency.

Category Management

• Develop category growth plans.
• Improve assortment, visibility and digital shelf presence.
• Secure premium merchandising opportunities.
• Optimize product mix for profitability and consumer demand.

Pricing & Market Intelligence

• Monitor competitor pricing, promotions and market trends.
• Track category performance and consumer behaviour.
• Recommend pricing and growth strategies.
• Identify new opportunities for innovation and premiumization.

Marketing & Consumer Activation

• Work closely with Marketing on:

• Platform promotions

• Digital campaigns

• Product launches

• Seasonal activations

• Sampling programs

• Loyalty initiatives

• Measure campaign effectiveness and ROI.

Commercial Management

• Deliver annual sales and profitability targets.
• Prepare business plans and budgets.
• Track margins, promotional spends and account productivity.
• Improve working capital efficiency.

Relationship Management

• Build long-term strategic partnerships with key decision-makers.
• Represent the company during annual business reviews and negotiations.
• Collaborate effectively with Sales, Marketing, Finance, Supply Chain and Manufacturing teams.