General Manager (Project 21 Studios)

• Location: Remote — India-based (U.S Timezone Hours)

About Us

Project 21 Studios builds and runs a portfolio of faceless digital media brands for passionate communities: collectors, makers, hobbyists, and enthusiasts. Each brand earns revenue through ads, sponsorships, and affiliate partnerships.

We've designed the studio: brand selection criteria, production and publishing standards, performance gates, and a shortlist of first brands ready to launch. Now we need someone who has actually run a media portfolio to launch it and lead it.

The Role

You've built faceless channels to monetization, and you'll bring that playbook with you. You'll start by reviewing our studio design against what you know works. Then you'll launch our first brands and run the studio as a business.

This is a hands-on role. You'll produce, publish, and package the first brands yourself, then hire and lead a team as each brand proves itself.

What You'll Do

• Own the studio P&L and the economics of each brand.
• Recommend which brands to launch, and when to grow, adjust, or shut one down, based on the data.
• Run production end to end: scripting, editing, packaging, publishing, and repurposing across platforms.
• Build revenue from ads, sponsorships, and affiliate programs.
• Hire and lead the studio team as workload grows.
• Document the systems you bring so they scale beyond any one person.

How decisions work: You run the studio day to day. Launches, shutdowns, spend, and hires are yours to recommend, and the founder approves them. Some rules are fixed: every sponsorship and affiliate link is disclosed, and we never buy engagement or use misleading titles. Assets are licensed, and metrics come straight from platform dashboards.

What You'll Need

• 4+ years in YouTube or creator-media operations, including at least two faceless channels you've taken to monetization and can show us.
• A track record of sustained publishing cadence over months, not weeks.
• Fluency in YouTube analytics (CTR, retention, traffic sources), and a habit of making decisions from it.
• Experience managing remote production talent: editors, writers, voice talent, and thumbnail designers.
• Revenue experience with ads plus sponsorships or affiliate programs.
• Excellent written English and a strong documentation habit.

Nice to Have

• Experience running a portfolio of channels or a small media company.
• Selling and managing brand sponsorships.
• Hobby or niche community content, email newsletters, or short-form repurposing.
• Evaluating or acquiring existing channels.
• AI-assisted production with licensing discipline and human finishing.

Pay: ₹35,000.00 - ₹50,000.00 per month

Benefits:

• Work from home

Language:

• English (Required)

Shift availability:

• Night Shift (Required)

Work Location: Remote