General Manager Sales

Role

JD: Sr. General Manager - Marketing - Cables

The Sr. General Manager - Marketing will be responsible for driving the entire sales lifecycle, from lead generation to order closure, for the agency business catering to B2B customers on a pan-India basis. This role demands strategic leadership to manage a team, develop new business opportunities, handle large key accounts, and ensure successful order execution.

Key Responsibilities:

Lead Generation and Business Development:

• Identify potential business opportunities and generate leads across diverse industrial and OEM sectors.
• Develop and maintain a robust sales pipeline to meet business targets.
• Foster relationships with key stakeholders in EPC contractors, OEMs, and industrial customers.

Order Closure and Execution:

• Lead negotiations, prepare quotations, and finalize orders with key accounts.
• Ensure seamless coordination between customers and manufacturers for timely order execution.
• Manage pricing strategies and approval processes to meet both customer needs and profitability goals.

Team Leadership and Management:

• Build, lead, and mentor a high-performing marketing and sales team.
• Set clear objectives, monitor performance, and provide continuous training and guidance.

Key Account Management:

• Develop and strengthen relationships with large key accounts to ensure customer satisfaction and repeat business.
• Act as the primary point of contact for key accounts, addressing their concerns and requirements proactively.

Market Analysis and Strategy Development:

• Analyze industry trends, competitor strategies, and customer needs to inform marketing plans.
• Develop and implement strategic marketing initiatives to enhance market presence and capture new opportunities.

Reporting and Coordination:

• Provide detailed reports on lead generation, pipeline progress, order closures, and team performance.
• Coordinate with manufacturers to ensure alignment with business objectives and client expectations.

Compliance and Documentation:

• Ensure adherence to company policies, contractual obligations, and confidentiality agreements.
• Oversee accurate documentation of all sales and marketing activities.

Qualifications and Experience:

Educational Qualification:

• MBA in Marketing/Sales or equivalent from a reputed institute.
• Engineering degree (preferably Electrical/Electronics/Mechanical) is an added advantage.

Experience:

• Minimum 15-18 years of experience in B2B marketing and sales, with a proven record of accomplishment of managing the full sales lifecycle, from lead generation to order closure.
• Strong experience in the cables or electrical equipment industry is highly desirable.

Skills and Competencies:

• Exceptional leadership, team management, and decision-making skills.
• In-depth knowledge of B2B sales processes, lead generation techniques, and order closure strategies.
• Strong networking abilities and relationships with key stakeholders in relevant industries.
• Excellent communication, negotiation, and presentation skills.
• Proficient in using CRM software and Microsoft Office Suite.

Additional Requirements:

• Willingness to travel extensively across India to meet customers and drive business.
• Strong analytical skills for evaluating market trends and sales data.
• Familiarity with cables, electrical products, and related industrial applications. & responsibilities

Preferred candidate profile