General Manager Sales

About the Role

We are looking for an accomplished General Manager Sales to lead and scale the domestic sales business for a fast-growing organisation operating across agricultural machinery, farm equipment and silage solutions.

The role will own sales strategy, revenue growth, dealer/distributor expansion, institutional business, team leadership and P&L performance across India.

Role & responsibilities

• Develop and execute the national sales strategy for agricultural machinery and silage solutions.
• Drive revenue, volume, market share and profitability across key markets.
• Build, expand and manage dealer & distributor networks across India.
• Identify and develop institutional opportunities with dairy farms, contractors, FPOs, large farmers and other agri businesses.
• Lead rural and semi-urban market penetration through structured channel strategies.
• Own sales forecasting, budgeting, pricing, collections and P&L performance.
• Lead and develop regional sales teams with strong target and performance management.
• Drive product launches, farmer demonstrations, dealer meets and market-development initiatives.
• Analyse market trends, competition and customer requirements to identify new growth opportunities.
• Strengthen channel profitability, inventory discipline and secondary sales.

Preferred candidate profile

• 1015 years of overall sales experience with strong leadership exposure.
• Strong experience in agricultural machinery, tractors, farm implements or farm equipment.
• Candidates from silage, cattle feed, fodder solutions or allied agri businesses may also be considered.
• Proven experience in dealer/distributor appointment and channel expansion.
• Strong exposure to rural sales, institutional sales and multi-state business.
• Experience managing large sales teams and owning business targets/P&L.
• MBA/PGDM in Sales, Marketing or Agri Business preferred; Agriculture/Engineering graduates are also preferred.
• Strong commercial acumen, negotiation, leadership and market-development capabilities.