General Sales Manager

Job Summary

The General Sales Manager is responsible for leading and managing the dealership’s sales operations, driving vehicle sales and profitability, achieving sales targets, and ensuring a high level of customer satisfaction. The position oversees the sales team, develops sales strategies, monitors performance, and ensures compliance with company and brand standards.

Key Responsibilities

• Develop and implement sales strategies to achieve monthly and annual vehicle sales targets.
• Lead, manage, coach, and motivate the sales team to maximize individual and overall dealership performance.
• Monitor daily, weekly, and monthly sales performance, forecasts, and achievement against targets.
• Establish sales objectives, action plans, and performance expectations for Sales Executives.
• Monitor showroom traffic, leads, test drives, quotations, bookings, and conversion rates.
• Ensure effective follow-up and proper handling of customer inquiries and leads.
• Analyze market trends, competitor activities, customer preferences, and sales performance to identify business opportunities.
• Work closely with Marketing and other departments to support sales campaigns, events, and promotional activities.
• Ensure proper implementation of manufacturer/brand sales programs, policies, and standards.
• Review and approve sales transactions, discounts, pricing, and other commercial arrangements within authorized limits.
• Monitor inventory levels and coordinate with relevant departments to maintain appropriate vehicle stock.
• Ensure accurate and timely submission of sales reports, forecasts, and other required reports.
• Address customer concerns and ensure timely resolution of sales-related issues.
• Conduct regular sales meetings and performance reviews with the sales team.
• Identify training and development needs and provide coaching to improve team capability and productivity.
• Ensure compliance with company policies, dealership procedures, and applicable regulations.
• Collaborate with the General Manager and other department heads to achieve overall dealership objectives.
• Perform other duties and responsibilities as may be assigned by management.

Qualifications

• Bachelor’s degree in Business Administration, Marketing, Management, or a related field.
• At least 5 years of relevant experience in automotive sales, with supervisory or managerial experience.
• Strong knowledge of dealership sales operations and automotive industry practices.
• Proven track record in achieving and exceeding sales targets.
• Strong leadership, negotiation, communication, and decision-making skills.
• Customer-oriented with strong business and commercial acumen.
• Proficient in Microsoft Office and sales reporting tools.
• Willing to work on weekends, holidays, and extended hours when required by business operations.