Generator Sales Engineers (4)

Seeking a results-oriented Generators Sales Engineer to join its Sales & Business Development team. The successful candidate will be responsible for driving sales of generator sets and related power-generation solutions, developing new business opportunities, managing customer relationships, and providing appropriate technical solutions based on customer requirements.

The role requires a combination of technical knowledge of generators and power systems, consultative selling, business development, and strong customer relationship management skills.

Responsibilities

• Develop and implement sales strategies to achieve assigned sales targets for generators and related power solutions.
• Identify and develop new customers and business opportunities across industrial, commercial, construction, mining, agriculture, telecommunications, hospitality, and other relevant sectors.
• Conduct regular customer visits to understand power requirements and identify potential sales opportunities.
• Prepare and present technical and commercial quotations, proposals, and product presentations.
• Follow up on quotations, tenders, negotiations, and sales opportunities to convert prospects into customers.
• Maintain and continuously develop a healthy sales pipeline.
• Conduct market research and monitor competitors, pricing, customer demand, and industry trends.
• Participate in exhibitions, customer events, site visits, and other business development activities.
• Understand customers' power requirements and recommend suitable generator capacities and configurations.
• Assess customer requirements including standby, prime, or continuous power applications.
• Work with technical/service teams to ensure the proposed generator solution meets customer specifications.
• Support customers with technical information regarding generator capacity, fuel consumption, operating requirements, maintenance, and applications.
• Interpret technical specifications, drawings, tender documents, and customer requirements.
• Conduct or coordinate site assessments where required to determine appropriate generator solutions.
• Ensure that proposed solutions are technically and commercially viable.
• Build and maintain strong relationships with existing and prospective customers.
• Act as the primary commercial contact for assigned generator customers.
• Understand customer needs and provide timely responses to technical and commercial enquiries.
• Coordinate with service and technical teams to address customer concerns and after-sales requirements.
• Maintain accurate records of customer interactions, quotations, opportunities, and sales activities.
• Monitor and identify relevant tenders and requests for quotations involving generators and power-generation solutions.
• Prepare technical and commercial inputs for tenders and quotations.
• Coordinate with internal teams and suppliers to obtain accurate pricing, specifications, delivery timelines, and technical documentation.
• Participate in negotiations with customers while maintaining company pricing and commercial policies.
• Follow up on purchase orders and coordinate with relevant departments to ensure smooth order execution.
• Maintain customer relationships after the sale and identify opportunities for repeat business.
• Coordinate with service technicians regarding installation, commissioning, maintenance, repairs, and warranty matters.
• Identify opportunities for generator servicing, spare parts, maintenance contracts, and other after-sales services.
• Ensure customer feedback is communicated to the relevant internal teams

Requirements

• Bachelor's Degree in Electrical Engineering, Mechanical Engineering, Mechatronics Engineering, or a related engineering field.
• At least 3–5 years of relevant experience in generator sales, power-generation equipment, industrial equipment, or a related technical sales environment.
• Demonstrated experience in selling generators, power-generation systems, or similar industrial equipment.
• Strong understanding of generator sets and basic electrical/mechanical power-generation principles.
• Experience in technical sales, solution selling, tendering, and preparation of commercial quotations.
• Experience working with or selling brands such as Delta, Kamaka, APM, Veta, or other established generator/power-generation brands will be an added advantage