GHL Automation & Lead Conversion VA

Job Summary:
Make your mark as a GHL Automation & Lead Conversion VA who takes charge of everything that happens once a lead arrives. Our lead generation is already strong; the gap is in the nurturing, follow-up, and conversion that should come next. You’ll audit our current GoHighLevel setup, find what’s broken or missing, rebuild the automation and email nurture experience, and make sure each lead travels the right path. This is a hands-on role for someone who can diagnose a system, not just put together basic workflows.

Key Responsibilities:

• Audit the full GoHighLevel environment and document gaps in workflows, automations, and follow-up sequences
• Rebuild and strengthen email nurture sequences that lead new contacts toward booked calls and purchases
• Create and maintain workflows, triggers, tags, segmentation rules, and pipeline stages in GoHighLevel
• Confirm each lead sits in the correct pipeline stage and gets the correct automated follow-up
• Test conditional logic in every automation and fix broken, looping, or dead-end paths
• Tie quiz results, landing pages, and funnels to properly segmented follow-up journeys
• Keep up ongoing follow-up on incoming leads so no enquiry goes unanswered
• Watch campaign performance (open rates, click rates, conversion metrics) and report on the results
• Suggest and carry out improvements that lift lead-to-client conversion
• Document every workflow, automation, and process you build so the system can be maintained

Mandatory Skills:

• Proven hands-on GoHighLevel experience that reaches well past theory or basic workflow building
• Demonstrated ability to create workflows, triggers, tags, segmentation, and pipelines from scratch
• Experience auditing an existing CRM or automation setup and pinpointing gaps and failure points
• A strong email marketing background, including designing nurture and follow-up sequences
• Experience building or maintaining funnels and landing pages inside a CRM platform
• Ability to test and troubleshoot conditional logic in automations
• Comfortable reading campaign analytics and turning the numbers into recommendations
• Clear documentation habits and the ability to write processes others can follow
• Dependable, sharp-eyed, and self-directed
• Strong written and verbal communication skills in English

Preferred Skills:

• Experience with quiz funnels, assessments, or interactive lead magnets
• Familiarity with membership areas, low-ticket offers, workshops, and high-ticket coaching funnels
• Background supporting coaching, online education, or digital product businesses
• Email copywriting skills alongside technical automation ability
• Experience following up with leads directly by email or SMS as well as through automation
• Social media content or scheduling experience (scope may grow over time)
• Able to carry several projects at once

Why Join Us:
This role comes with genuine ownership. Instead of maintaining someone else’s system, you’ll diagnose it, rebuild it, and show the impact with numbers. You’ll work directly with the business owner, with the freedom to recommend changes and watch them happen. If you enjoy turning a messy funnel into a clean, converting machine, you’ll find plenty to work with here.