Global Communication Generalist Expert

Your role

As Global Marketing Communication Manager , you will drive the communication strategy that strengthens CEVA Logistics' market position, enhances product visibility, and supports business growth worldwide.

Acting as a strategic partner to business lines and product teams, you will lead the development and execution of global marketing communication initiatives that increase brand awareness, generate qualified leads, support customer retention, and accelerate commercial performance. You will ensure consistency of messaging across markets while coordinating campaigns, content, and stakeholder engagement on a global scale.

What are you going to do?

Strategy & Planning

• Define and execute the global 360° marketing communication strategy aligned with business objectives.
• Translate business priorities into integrated communication plans across regions, segments, and channels.
• Build and manage annual MarCom plans, budgets, campaign roadmaps, KPIs, and resource allocation.
• Partner closely with product management, business leaders, and regional marketing teams to align priorities and messaging.

Digital Marketing & Lead Generation

• Design and execute full-funnel digital campaigns supporting brand awareness, lead generation, and customer engagement.
• Drive marketing automation initiatives, including lead nurturing, email campaigns, landing pages, webinars, and account-based marketing programs.
• Optimize SEO, paid media, and digital performance to increase qualified traffic and conversions.
• Ensure robust performance tracking and ROI measurement across all digital activities.

Campaign & Content Management

• Lead integrated multi-channel campaigns combining digital marketing, events, PR, media relations, and thought leadership initiatives.
• Develop global campaign toolkits, messaging frameworks, and content assets for regional deployment.
• Ensure consistency and alignment between corporate, product, and regional communication initiatives.

Marketing Performance & Technology

• Contribute to the evolution of the MarTech ecosystem, including CRM, marketing automation, CMS, analytics, and social media tools.
• Monitor campaign performance and marketing KPIs throughout the customer journey.
• Produce actionable insights, reporting dashboards, and recommendations to support business decisions.
• Drive continuous optimization through testing, analytics, and performance-driven decision-making.

Global Stakeholder Management

• Serve as the global point of contact for marketing communication topics across products, sectors, and business units.
• Lead and support a global network of marketing and communication stakeholders.
• Collaborate with product management, vertical markets, regional teams, and senior leadership to maximize business impact.

Who are we looking for?

• Master's degree in Marketing, Communications, Business Administration, or MBA.
• Minimum 10 years of experience in Marketing & Communications within a global and international environment.
• Proven track record in developing and executing global B2B marketing communication strategies.
• Strong expertise in digital marketing, lead generation, marketing automation, and campaign management.
• Experience managing multi-channel communication programs across digital, events, public relations, and content marketing.
• Strong understanding of marketing technologies, CRM platforms, analytics, and performance measurement.
• Excellent writing, storytelling, and messaging capabilities for executive, commercial, and external audiences.
• Ability to translate complex business challenges into impactful communication strategies.
• Experience working effectively in a matrix and multinational organization.
• Strong business acumen; experience in logistics, freight forwarding, transportation, or supply chain is a plus.
• Fluent English, both written and spoken.
• Experience managing budgets, KPIs, and marketing performance reporting