Global Content Lead

Seeking a mid level global content lead skilled in digital ecommerce. Using Brand strategy to drive the ecommerce full funnel channels.

This is a fully onsite role in Santa Monica on a one-year contract opportunity.

MUST HAVES:

• Bachelor’s degree in Marketing, Business, or a related field
• Agency background preferred, especially candidates who can translate agency experience easily into an in-house, cross-functional environment
• Project Management, Digital/eCommerce execution, Supporting campaign timelines tied to drop dates and retail calendars
• Experience managing multiple projects, meeting deadlines, and tracking milestones
• Background in brand, eCommerce, and digital content
• Will work cross-functionally with Global Brand, Creative, and Regional eCommerce teams
• Monthly campaigns are developed through a global brand process, with assets and deliverables
• Retail experience is a plus, especially familiarity with drop dates and fast-paced campaign calendars
• Highly organized with the ability to manage multiple projects at once
• Strong communicator who stays calm under pressure
• Experience with brand and campaign strategy
• Ability to work across campaigns, landing pages, refreshes, and redesign initiatives
• Support digital campaigns designed to better connect with the audience
• Work on campaign execution and site/content refreshes
• Partner on redesign-related work
• Manage project briefs, deadlines, milestones, and deliverables across multiple projects
• Coordinate within a broader digital ecosystem tied to global campaigns and regional execution
• Majority of time on digital/eCommerce project management and execution.
• Significant time coordinating campaign deliverables and managing timelines
• Ongoing communication with stakeholders across teams
• Experience building decks and working with matrices/tracking systems
• Likely works closely with a brand manager leading the campaign and helping move creative/assets through process

Platforms: Keynote, Smartsheet, Airtable, Excel, Monday or Asana (transferable to Airtable).

Challenges

• Learning and navigating Client's internal language and ways of working.
• Flagging issues early and proactively
• Working within established limitations while still offering solutions and adjustments
• Managing stakeholder expectations across multiple teams and timelines

who we are

innovative performance apparel company for yoga, running, training, and other

athletic pursuits. Setting the bar in technical fabrics and functional design, we create

transformational products and experiences that support people in moving, growing, connecting, and

being well. We owe our success to our innovative product, emphasis on stores, commitment to our

people, and the incredible connections we make in every community we're in. As a company, we

focus on creating positive change to build a healthier, thriving future. In particular, that includes

creating an equitable, inclusive and growth-focused environment for our people.

about this team

The Digital Brand Experience (DBE) team elevates and improves the digital guest

experience through world-class storytelling and experience creation; building a brand and product

offering that connects to our guests emotionally and globally.

Through a clear strategic approach to digital experiences, the DBE team provides guests with clarity

on brands product offerings, showcases product innovation, and elevates the look, feel, and

tone of our brand and product stories. The actions of this team will ultimately provide a richer, more

immersive guest experience and drive global brand and revenue growth for client

a day in the life

Reporting into the Sr Manager, Global Digital Content Strategy, this role, the Global Digital Content

Lead should be a strategic thinker that understands how to storyteller across a multitude of digital

ecommerce platforms. As a core partner to Global and Regional Brand (Strategy & Creative) teams,

and Regional Ecommerce teams, this role supports in setting a content vision that enables premium,

globally consistent brand and product communication, and drives the development of new online

experiences.

The day-to-day responsibilities include:

• Support Managers and Directors across multiple workstreams in a project management

capacity

• Support the development and implementation of the digital content strategy across priority

channels (eCommerce, App, in-store digital) across global initiatives such as campaign,

seasonal moments and future vision work.

• Partner with Global Brand Creative (Digital) on the curation and/or production of elevated

product storytelling for Digital channels

• Ensure DBE work is shared with relevant internal teams and content created can be properly

scaled across functions

• Partner cross-functionally with Global Brand Management and Global Brand Creative teams

to ensure brand and business alignment, and maximize digital growth

• Support agency and vendor relationships

• Engage, align, and enroll key stakeholders as a voice for the power of digital storytelling

within brand

• Measure and report on the brand and business impact of digital brand experience initiatives

qualifications

• 5+ years of experience working with a brand or creative/marketing/digital agency

• 3+ years of experience in content production with internal and external creative production

partners.

• Ability to interpret internal and external opportunities or roadblocks, quickly identifying areas

for optimization and resolution.

• Desire to stay on the pulse of digital trends and conversations, leading through innovation

must haves

• Acknowledge the presence of choice in every moment and take personal responsibility for

your life.

• Possess an entrepreneurial spirit and continuously innovate to achieve great results.

• Communicate with honesty and kindness and create the space for others to do the same.

• Lead with courage, knowing the possibility of greatness is bigger than the fear of failure.

• Foster connection by putting people first and building trusting relationships.

• Integrate fun and joy as a way of being and working, aka doesn’t take yourself too seriously.

*Robert Half will consider for employment qualified applicants with arrest or conviction records in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.