Global Key Accounts E-commerce Delivery Lead

Job Overview

Responsible for end-to-end TikTok live e-commerce delivery for global key brand clients. Manage multi-market, multi-project portfolio as an agency lead, driving live revenue growth, ROI improvement and profitable delivery, while aligning client strategy with internal operation, content and ads teams.

Key Responsibilities

• KA Strategy & Delivery : Define tailored TikTok live operation, campaign and content strategies for global brands, oversee daily live streaming and large-scale promotional campaigns to hit GMV and profit targets.
• Live & Content Optimization : Optimize full live room performance including host SOPs, live atmosphere, marketing mechanics and content scenarios. Build differentiated acquisition and retention strategies to improve core live metrics.
• Content & Ads Synergy : Integrate short-video content and live ad delivery based on interest-e-commerce logic. Output data-driven content iteration and crowd targeting solutions to sustain continuous traffic and conversion growth.
• Team & Multi-Project Management : Adopt tiered management and standardized delivery SOPs to manage multiple client projects simultaneously. Train local overseas hosts and junior operators to solve execution and language barriers and improve overall team efficiency.
• Client Management & Growth : Conduct regular business reviews with clients, deliver data reports and optimization roadmaps. Maintain client relationships and drive project renewal and incremental cooperation.
• Methodology Precipitation : Track overseas market trends and competitor plays, summarize replicable TikTok live operation and delivery methodologies for large-scale project iteration.

Core KPIs

GMV growth, delivery ROI, project profit margin, client retention & renewal rate, live stream conversion performance, multi-project delivery efficiency

Core Competencies

• Solid full-link experience in live e-commerce operation, content marketing and ad strategy with proven quantitative growth results.
• Dual in-house brand and agency working experience, capable of cross-team and cross-client data-driven communication and execution.
• Strong multi-project management, team training and SOP building abilities, adaptable to high-efficiency, profit-oriented cross-border agency model.
• Deep understanding of Douyin & TikTok e-commerce logic, able to rapidly migrate mature domestic operational methodologies to overseas markets.
• Proficient in English for daily cross-border business communication and client liaison.