Global PR Manager

We are looking for a Global PR Manager, reporting to the Global Communication Director, responsible for shaping and executing Zimmermann’s global press strategy, reinforcing the brand’s desirability, visibility, and luxury positioning across key markets.

This role combines strategic leadership with operational excellence, ensuring a cohesive 360° approach across PR, and marketing initiatives.

KEY RESPONSIBILITIES

Global PR Strategy & Positioning

• Define and implement the global PR strategy across all markets, in alignment with brand vision and business objectives
• Develop global guidelines and communication frameworks for all launches, ensuring consistency and elevation across regions
• Drive press amplification across Tier 1 global and local media, securing impactful editorial visibility
• Lead the development and execution of the Global PR calendar, ensuring alignment with marketing, and commercial priorities

360° Campaign Development

• Work in close partnership with the VIP Manager and Marketing teams to ensure fully integrated 360° campaigns
• Collaborate cross-functionally to align storytelling across press, talent, digital, and brand activations
• Ensure all initiatives—from runway to retail—are supported by strong PR narratives and media strategies

Markets & Agency Management

• Coordinate and guide external PR, showroom, and VIP agencies across key markets (US, France, UK, Italy, Spain, AU, APAC)
• Manage day-to-day relationships with agencies, ensuring strategic alignment, performance, and consistency of execution
• Support markets in driving local press opportunities and event amplification

Press Assets & Content Management

• Oversee the distribution of PR assets (press releases, toolkits, guidelines)
• Ensure timely sharing of on-message PR, and influencer-generated content with internal Digital teams
• Maintain and archive editorial coverage and PR materials
• Manage and update global media and distribution lists

Samples & Showroom Management

• Oversee global PR and VIP sample trafficking: annual planning, in-season requests, timely deliveries, and returns
• Partner with the PR assistant to ensure smooth logistics and optimal sample visibility across markets

Events & Brand Activations

• Lead PR planning across key brand moments: runway shows, store openings, seasonal presentations, editor dinners, retail activations, and collaborations
• Collaborate with internal stakeholders and external partners to ensure seamless execution and strong media impact
• Support international press trips and institutional brand events

Budget & Operations

• Monitor and manage the global PR budget, ensuring efficient allocation across markets and initiatives
• Oversee agency invoicing and financial tracking
• Consolidate and manage global media discount lists in partnership with agencies

Performance, Insights & Competitive Intelligence

• Define and track PR KPIs, ensuring clear measurement of performance and ROI
• Consolidate global press reviews and deliver regular performance reports and strategic analysis
• Conduct ongoing competitive benchmarking and industry monitoring

Strategic KPIs

• Growth in MIV / EMV by season and market
• Tier 1 coverage (e.g., Vogue global editions, Business of Fashion, WWD)
• Red carpet visibility and A-list talent alignment
• Securing strategic covers and long-lead editorial features
• Event ROI and media impact

KEY ATTRIBUTES

• Proven experience in a senior PR management role
• Strong proficiency in Launchmetrics
• Proven experience across international, multi-market environments
• Established and influential editorial network across key fashion markets

Ability to engage effectively with C-level stakeholders and Creative Directors

• Strong business acumen with a highly developed sense of diplomacy and stakeholder management
• Prior experience within luxury Houses, with proven involvement in fashion show production and international communications

Only shortlisted candidates will be contacted.

Zimmermann is an equal opportunity employer and considers all applicants for employment on the basis of their individual capabilities and qualifications ensuring a strong corporate commitment to diversity and inclusion. If you have any support or access requirements, we encourage you to advise us at time of application to assist you through the recruitment process.