GM - Sales

KEY RESULT AREAS (KRAs)

1. Project-Specific Sales Strategy and Execution

2. Team Leadership and Performance Management

3. Customer Relationship Management

4. Market Intelligence and Reporting

5. Collaboration with Marketing

Preferred candidate profile

Project-Specific Sales Strategy and Execution

• Develop and execute project-specific sales strategies to achieve set revenue and sales targets.
• Understand the unique selling propositions (USPs) of the project and effectively communicate them to potential clients.
• Monitor and ensure the implementation of approved sales plans within specified timelines.
• Align project sales strategies with the organizations overall goals and objectives.

Team Leadership and Performance Management

• Lead, mentor, and motivate the project sales team to deliver optimal results.
• Delegate responsibilities effectively, ensuring the team achieves both individual and collective sales goals.
• Conduct regular performance reviews, provide constructive feedback, and identify training opportunities for team members.

Customer Relationship Management

• Build and maintain strong relationships with project-specific customers to ensure high satisfaction and loyalty.
• Serve as the primary contact for prospective clients, ensuring smooth communication and addressing inquiries or concerns.
• Facilitate site visits and follow up with potential buyers to close deals.
• Collaborate with legal and operations teams to ensure a seamless post-sales experience.

Channel Partner and Broker Management

• Develop and nurture relationships with brokers and channel partners specific to the project.
• Conduct regular training sessions for channel partners to communicate project details and benefits effectively.
• Monitor channel partner performance and ensure alignment with the project’s sales objectives.

Market Intelligence and Reporting

• Monitor market trends and competitor activities to provide valuable insights to the central sales team.
• Prepare and present project-specific sales reports, highlighting performance metrics, challenges, and recommendations for improvement.
• Maintain accurate and up-to-date documentation of all sales activities and client interactions.

Collaboration with Marketing

• Work closely with the marketing team to ensure alignment between marketing campaigns and project sales objectives.
• Provide feedback on marketing strategies based on customer and broker insights.

PERFORMANCE & POTENTIAL LINKAGE

Scorecard Family

Potential Assessment

Leadership Level

Applicable KPI Framework

ROLE COMPLEXITY

Scope of responsibility

Team responsibility

Budget/Business responsibility

Decision-making responsibility

Stakeholder management complexity

QUALIFICATION & EXPERIENCE

Educational Qualifications

Relevant Experience

• Bachelor’s degree in Business Administration, Marketing, or a related field.

• MBA or advanced degree in a relevant field is preferred

• Minimum of 8-10 years plus of experience in residential real estate, with a strong focus on luxury apartments and high-ticket sales.

• Proven experience managing and motivating sales teams, with a track record of successful target achievement.

• Deep familiarity with the city’s geography and willingness to travel as necessary for client engagements and site visits.

KEY COMPETENCIES

Technical Skills:

• Strong understanding of real estate sales processes, customer lifecycle, and regulatory requirements (e.g., RERA).
• Proficiency in CRM systems, ERP platforms, and sales analytics tools.
• Ability to leverage market intelligence for data-driven decision-making.

Behavioural Skills:

• Ability to lead a diverse team with vision and purpose.
• Strong interpersonal and negotiation skills for managing high-value sales and client relationships.
• Results-oriented mindset with a focus on achieving organizational goals.
• Adaptability to thrive in a dynamic and competitive real estate market.
• Excellent communication and presentation skills for interacting with stakeholders at all levels.