GM Sales

About Us

CIG Motors Company Limited is one of the African subsidiaries of Choice International Group. We are the exclusive premiere representative of leading Chinese automotive giants, including GAC Motors, JMC Motors, Dongfeng Motors, FAW Group, and Wuling Motors, within the Nigeria and Africa market.
CIG have consistently expanded our market presence nationwide through strategic partnerships and alliances, delivering a portfolio of high-quality and premium vehicles into the African market. We prioritize customer satisfaction and strive to exceed expectations. Our dedication to quality, innovation, and growth remains unwavering as we continue to shape the automotive industry landscape in Nigeria and beyond.

Job Summary

The General Manager, Sales, is responsible for driving the commercial success and profitability of CIG Motors across its retail and fleet sales operations. The role involves developing and implementing sales strategies, leading and developing sales teams, building strategic customer relationships, and achieving revenue targets. Beyond managing the sales function, the GM Sales is expected to be actively involved in direct selling, generating personal sales, closing deals, and consistently demonstrating outstanding individual sales performance. The GM is expected to lead by example and set the benchmark for sales excellence across the organisation.

Key Responsibilities

Sales Strategy & Performance

• Prepare and submit comprehensive weekly and monthly reports to the Chairman, detailing sales performance, market trends, and strategic recommendations.
• Analyse sales data to identify areas for improvement and opportunities for growth.
• Collaborate with sales and marketing teams to develop effective sales strategies and promotional activities.
• Establish and manage sales targets for the team, holding team members accountable for achieving results.
• Set and achieve personal sales targets, maintaining exceptional individual sales performance alongside overall responsibility for the sales function.

Sales Operations & Direct Selling

• Oversee all sales activities, ensuring the timely and efficient closure of both retail and fleet sales.
• Personally engage prospective customers, generate leads, negotiate deals, manage key accounts, and close vehicle sales to achieve individual sales targets.
• Lead by example through outstanding personal sales performance, demonstrating the product knowledge, customer engagement, negotiation, and closing skills expected across the sales team.
• Identify target accounts, develop strategies to secure new business, and execute sales and marketing plans.
• Monitor pipeline health and ensure consistent conversion from lead generation through to sale closure, both personally and across the sales team.
• Identify and pursue high-value retail, corporate, fleet, and institutional sales opportunities to drive revenue growth.

Stakeholder & Business Relationship Management

• Foster strong working relationships with sales, marketing, and other departments to identify and capitalise on commercial opportunities.
• Build and maintain relationships with key customers, fleet clients, and corporate accounts to drive repeat and referral business.
• Personally manage strategic customer relationships and high-value sales opportunities where necessary to secure business and strengthen customer confidence.
• Represent the organisation at industry events, client meetings, and business development engagements.

People & Performance Management

• Lead, motivate, coach, and develop the sales team to consistently meet and exceed set targets.
• Implement performance management systems to track individual and team sales performance, ensuring accountability for results.
• Identify training needs and coordinate continuous sales capability development.
• Establish a high-performance sales culture by setting clear expectations, demonstrating best practices, and holding team members to the standards reflected in the GM's own sales performance.
• Balance direct sales responsibilities with team leadership, ensuring that personal sales success complements, rather than compromises, the overall performance of the sales function.

Qualifications

• Bachelor's degree in a relevant field.
• Master's degree in a relevant discipline or an MBA is an added advantage.

Experience

• Over 10 years' experience working in a multinational environment, preferably within the automobile, luxury automotive, or premium brand industry.
• Proven track record of exceeding sales targets and successfully leading teams in high-pressure environments.
• Demonstrated experience managing both retail and fleet/corporate sales operations.
• Extensive experience in the automobile industry or with luxury brands, with a strong understanding of vehicle sales, customer expectations, and premium customer service.
• Demonstrated ability to drive personal sales performance while leading and managing a high-performing sales team.

Work Location: In person