Golang developer Internship

Job_Description":"

**Overview

We are looking for an experienced and result-driven **Senior Digital Marketing Specialist with **48 years of hands-on experience in digital marketing. The ideal candidate should have strong expertise in **SEO, SEM/PPC, Social Media Marketing, Email Marketing, Content Marketing, and Digital Analytics .

The candidate should have a strong analytical mindset, excellent communication skills, creative thinking, and the ability to independently manage digital marketing campaigns and client accounts.

Experience in **B2B, SaaS, IT, or international markets will be an added advantage.

**Who Are We Looking For

• Professionals with 48 years of relevant Digital Marketing experience

• Strong hands-on knowledge of SEO, SEM/PPC, Social Media Marketing, Email Marketing, Content Marketing, and Analytics

• Candidates with experience developing and executing end-to-end digital marketing strategies

• Creative thinkers with an original approach to marketing

• Strong analytical and data-driven mindset

• Ability to independently manage campaigns, projects, and client accounts

• Ability to manage multiple priorities and meet deadlines

• Willingness and ability to learn and work with new technologies and marketing platforms

• Candidates with experience in B2B SaaS, IT services, or international markets will be preferred

• ******Excellent written, spoken, and professional English communication skills

  Requirements

  Key Responsibilities

  1. Digital Marketing Strategy

  • Develop and implement comprehensive digital marketing strategies aligned with business objectives.

  • Plan and execute monthly, quarterly, and annual digital marketing campaigns.

  • Identify target audiences, market opportunities, and potential digital growth channels.

  • Conduct competitor and market research to identify new opportunities.

  • Monitor digital marketing trends and recommend new strategies, platforms, and technologies.

  • Take ownership of digital marketing performance and deliver measurable business results.

    2. Search Engine Optimization (SEO)

    • Develop and execute effective on-page and off-page SEO strategies.

    • Conduct keyword research and competitor analysis.

    • Perform website SEO audits and identify areas for improvement.

    • Optimize website pages, content, meta titles, descriptions, headings, internal linking, and site structure.

    • Develop strategies to improve organic rankings and website visibility.

    • Manage link-building and backlink strategies.

    • Monitor keyword rankings, organic traffic, backlinks, and other SEO KPIs.

    • Identify opportunities to increase organic traffic, leads, and conversions.

    • Stay updated with Google algorithm updates and industry best practices.

      3. PPC / SEM / Paid Advertising

      • Plan, execute, monitor, and optimize Google Ads and other paid advertising campaigns .

      • Develop keyword strategies, ad copies, audience targeting, bidding strategies, and campaign structures.

      • Manage campaign budgets and ensure efficient utilization of advertising spend.

      • Monitor CPC, CTR, CPL, conversion rate, ROI, and ROAS .

      • Conduct A/B testing of ads, landing pages, and campaign strategies.

      • Continuously optimize campaigns to improve lead quality and conversion rates.

      • Identify new paid marketing opportunities across relevant platforms.

        4. Social Media Marketing

        • Develop and implement social media marketing strategies.

        • Manage social media campaigns across relevant platforms.

        • Create and maintain social media content calendars.

        • Develop creative and engaging content for social media platforms.

        • Monitor audience engagement, reach, traffic, leads, and conversions.

        • Analyze social media performance and recommend improvements.

        • Stay updated with social media trends, algorithms, and emerging platforms.

          5. Email Marketing
          • Plan and execute email marketing campaigns and lead nurturing programs.
          • Create engaging email content, subject lines, CTAs, and campaign flows.
          • Manage email lists, segmentation, and audience targeting.
          • Develop campaigns for lead generation, nurturing, engagement, and retention.
          • Monitor open rates, click-through rates, conversions, and overall campaign performance.
          • Conduct A/B testing to improve email campaign effectiveness.
          • Maintain email marketing best practices and database quality.******************

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